Using outdoor for the public good
A very clever campaign being run in the Netherlands that confronts people with their own inaction during a violent situation. Our screen in the Murray Street Mall is about to be commissioned; would love to do something innovative like this with the right client. Throw this at your creatives and see what sticks.
Via Adrants.
That looks freakin’ cool and has SO many possibilities. The interactive world is the new Reality TV advertising medium, I reckon.