Media Tonic is pleased to announce our representation of oOh!media, Australia’s most dynamic and progressive out-of-home advertising company. They’re 15 years old and now in WA have built a substantial inventory including retail advertising in 60 shopping centres, large format billboards and a regional presence. Their still-growing business is now at the point where they [...]
Once in a while it’s brought home to us what a thrill it is being in the out-of-home space at this time in history. Have a look at this 20 second video and contemplate what it means for shop windows, car windows and iconic buildings: Not only are we now taking our screens with us [...]
In the UK, the Digital Economy Act has been passed and the switchover from FM to digital radio is scheduled for 2015. Grant Goddard, quoted here in The Guardian, gives 24 reasons why the switchover will never occur. About 23 of them apply in Australia which has opted for the more contemporary DAB+ standard. This [...]
Take a bunch of historians, get them REALLY drunk and have them talk about their favourite history thing. Jen Kirkman; very colourful on the subject of Frederick Douglas: “And Lincoln wasn’t a douchebag; he was like, ‘okay, I’ll meet with him!’” And here, she tells it like it is at the expense of George Washington: [...]
Here is a fine piece of storytelling and advertising; runs for five and a half minutes and then there are credits. Actor Robert Carlyle with a solid demonstration of walking and talking at the same time. Subtitles for our American readers. Source.
The digitisation of outdoor spaces is being driven by advertisers who collaborate with artists and digital agencies to create public art events. We’re watching the transition of outdoor as a medium from static posters to video storytelling with the potential for a creative campaign to generate enormous buzz locally and on the Internet. We have [...]
Now there’s a headline that wouldn’t have made any sense ten years ago. The rest of this post covers off latest developments in Subscription TV as they relate to the West Australian market. Subscription television numbers continue to grow nationally; current rate of growth is 5% (Dec 09 vs Dec 08). WA is a poster [...]
