In the future, advertising is all outdoor
The digitisation of outdoor spaces is being driven by advertisers who collaborate with artists and digital agencies to create public art events. We’re watching the transition of outdoor as a medium from static posters to video storytelling with the potential for a creative campaign to generate enormous buzz locally and on the Internet. We have some exciting outdoor locations in the mix (including the Murray Street screen currently being commissioned). We’re just lookin’ for the right advertisers and creatives.
Check out the latest in outdoor projection creativity; this one a Samsung promotion in Holland.
