Archive for September, 2010

Media Tonic. Here’s another dazzling presentation from Cognitive Media. This time it’s promoting Steven Johnson’s new book, ‘Where good ideas come from’. Stylish product shot at the end.

Earlier this year McDonalds built an adult-sized playground that featured in their recent TV campaign. They have since extended that concept by adding an experiential marketing component and recreating elements of the adult playground across key locations in Sydney’s CBD. Media Tonic can develop bespoke experiential campaigns for a brand, working with oOh!media who helped [...]

A good year for television, with audiences 2.9% higher year on year. Subscription TV continues to out-perform the rest of the industry, with 6.1% growth in the 16 – 54 demo. Free to Air broadcasting improved this year on the back of the new digital channels but there was substantial cannibalisation of the main channels. [...]

Honestly, these guys at Google are smarter than Bob Katter. Google Instant is their updated search engine, currently being rolled out all round the world (but not here yet). It serves up the search results as you type, which saves time. According to Google, 11 hours of search time saved every second of the day. [...]

You can get away with most things in advertising these days. Here’s a stunt where 100 cats were released into an IKEA store just to see what happened. Nothing much. But the end result is a kind of feel-good, long-format ad for the brand. Quite whimsical. Warm fuzzies. Source.

Increasingly, it’s about putting your brand into a public space in a way that turns heads. If you’ve got a cool idea and want to bring it to life, or if you’ve got a brief that says, ‘show us something different’, give us a call on 9388 7844. Source.