Here’s a great example of creative designed specifically for the outdoor medium. The RAC spectacular pictured is one of our new West Australian oOh!media sites. The third site on the romantically named Perth Bunbury Highway will be completed next week.
The spectaculars represent the first innovation in large format outdoor inventory in a very long time in Western Australia. If you’ve seen them in situ you’ll know they have an enormous viewing distance. From two kilometres away the RAC sign is a spec of yellow. As you approach there’s a tantalising curiosity about the content of the message. It’s a slow, continuous build-up and a powerful, lasting impact. And a splash of interest on a long drive.