About Media Tonic
 David Fare  Mark Treasure |
David Fare and Mark Treasure have worked at senior levels in television sales in three states. They have Perth in one eye and mud in the other; that’s the reason they both returned here to live. That, and an awareness that the WA media landscape now presents more opportunities for advertisers than in days gone by.
The business was started by Peter Wright in 1994 with a single publication, Jack Hi (WA Lawn Bowls Magazine). It now has significant electronic media, publishing, agency and sports experience and the sort of contacts that naturally develop around professional executives who love what they do. Media Tonic represents a growing number of national media businesses who prefer the Media Tonic sales model to a dedicated sales office in Western Australia. Because they now have a portfolio of media assets, they are in constant contact with Perth agencies and are regularly discussing new opportunities. Agencies do not want to deal with single asset media people; they want people who can refer them to the right solution for the right client. Mark Treasure says, “we minimize generic presentations to agencies; preferring a targeted client-specific approach. We don’t waste their time and we have very strong links as a result. The variety of our product offerings and diversity of our client network mean we are often the go contact in-market”. |
John Driscoll, the Chairman of Western Australia’s largest advertising agency Marketforce, says this is essential for us to be across all media opportunities in the market. The communication from Media Tonic is professional and accurate. We like dealing with them.
MCn, Australia’s largest subscription TV sales operation is a Media Tonic client. CEO Anthony Fitzgerald says because of Media Tonic’s knowledge of the WA television market and sales skills, the MCn brand has gained momentum. “They have considerably expanded our client base and substantially lifted our profile in market. Can’t ask much more than that.”
