Archive for the ‘abc’ Category

Some excellent work in this year’s AIMIA awards. Hands up who remembers what AIMIA stands for. The winning viral campaign was Believe in Destiny. That link takes you to the web site that tells you how clever the viral campaign was. Interesting that a campaign generating so many hits lifted sales only 12%. The client, [...]

The stoush between The West and The Govt is covered this week on Radio National’s Media Report. Listen to an increasingly agitated Anthony Furnell talking to Attorney-General Jim McGinty, who doesn’t seem to really get it.