In 60 seconds. It went for too long. I was bored. Never liked Dickens. But the graphics are charming. > This is an entry in the McDonalds “bite-sized video project”; quite a lovely promotion if you ask Media Tonic. As you do when you want to know something about short-form video or the purchase of [...]
The web post you’re reading is about a web video that promotes a book about books. You can buy the book on the web. I wonder if it’s as good as the web video. Via Brain Pickings.
Excerpt: if you’re the type of sicko who likes holing up in a tiny, closed office with reporters of questionable hygiene… Second excerpt, re Florida: We have all kinds of corruption, violence and scumbaggery. The 9/11 terrorists trained here. Bush read My Pet Goat here. Our elections are colossal clusterfucks. Here it is in all [...]
But there’s a story. The lingerie model is male. Andrej Pejic. Shows how advertising can be fuelled by its background story; gender controversy turned this campaign into a news story with all the extra reach that implies. So now that we’ve prepped you, scroll down to see a couple of blokes dancing. Check out the [...]
Here’s part of the Coca-Cola “Where Will Happiness Strike Next?” project. It showcases the company’s generosity in bringing three overseas Filipino workers home to their families for Christmas. If you look carefully, you may detect a couple of discreet product placement references.
In the future, everyone wears white, speeding is okay and there are hologram girls with huge marshmallows on their heads. Looks like driving just gets more and more enjoyable. A YouTube viewer asks: how do you win when you are behind the other car? This is the sort of stuck-in-the-past thinking that is holding us [...]
The Museum of Me is a beautifully executed social media promotion for Intel. The algorithm is not perfect but it’s a case study in engaging communications. The ad reminds us that improvements in computer processing can translate into rich media and that rich media can touch hearts. Completely individualised. Try doing that in nineteen eighty [...]
Because what we do is powerful and we care about it. Here’s the link to the beautiful work referenced in that video.
Elegant short video on David Lynch’s new campaign for Dom Pérignon, a French company that makes champagne. Apparently he’s some big deal. Way cool Batman logo. David Lynch x Dom Pérignon on Nowness.com. “I’ll just take one more”.
