Increasingly, it’s about putting your brand into a public space in a way that turns heads. If you’ve got a cool idea and want to bring it to life, or if you’ve got a brief that says, ‘show us something different’, give us a call on 9388 7844.
The addition of Darwin’s Territory FM to the Australian Traffic Network means coverage is now national, with stations in all states and territories. We are experiencing very strong demand at present; you can book W.A. or national packages on 9388 7844. Ask for Dave or Mark. Toss a coin.
While Australians are spending more time than ever behind the wheel listening to traffic reports, Chinese drivers recently put up with a TEN day traffic jam on the Beijing – Tibet Expressway, shortly to be re-named the Beijing – Tibet Way. The snarl spread over 100 kilometres. Local vendors helped calm the situation by quadrupling the price of snack foods in roadside stalls.
Wall Street Journal’s article and slide show. Darwin photo by Bidgee.
One of the best Australian examples of mashing big screens and application development; the sort of thing we have the capacity to assist agencies with. VicRoads and JWT took gold at the 2010 Clios with this; they also got their message across powerfully and reached a large youth demographic. Congrats to all involved. Give Dave or Mark a call if you have ideas you need to bounce around or cost; 9388 7844.
Media Tonic have officially taken on representation of oOhmedia in Western Australia – we had the party to prove it. Congrats to Michael from OMD and Mark from McDonalds; they won Raymond Weil watches worth around $2,000. Around 120 guests; much rejoicing. How much do you know about oOhmedia’s properties? Call Dave or Mark for a run down. 9388 7844.
Media Tonic is pleased to announce our representation of oOh!media, Australia’s most dynamic and progressive out-of-home advertising company. They’re 15 years old and now in WA have built a substantial inventory including retail advertising in 60 shopping centres, large format billboards and a regional presence.
Their still-growing business is now at the point where they want to ‘increase the intensity of their level of service’ and have some on-the-ground representation in Perth. So come and have an intense discussion with us. We’re on the ground; well we were until Dave got a red card and cost us the match.
Thanks to Clive Bingwa of 303 and Kiaran Geen of OMD who had nice things to say about Media Tonic in the oOh! press release.
oOh! Read here about out-of-home advertising and the environment. And here’s the presser.
Once in a while it’s brought home to us what a thrill it is being in the out-of-home space at this time in history. Have a look at this 20 second video and contemplate what it means for shop windows, car windows and iconic buildings:
Not only are we now taking our screens with us in our pockets, we’re seeing the beginnings of new formats in public places. Exciting times.
Here is a fine piece of storytelling and advertising; runs for five and a half minutes and then there are credits. Actor Robert Carlyle with a solid demonstration of walking and talking at the same time. Subtitles for our American readers.
The digitisation of outdoor spaces is being driven by advertisers who collaborate with artists and digital agencies to create public art events. We’re watching the transition of outdoor as a medium from static posters to video storytelling with the potential for a creative campaign to generate enormous buzz locally and on the Internet. We have some exciting outdoor locations in the mix (including the Murray Street screen currently being commissioned). We’re just lookin’ for the right advertisers and creatives.
Check out the latest in outdoor projection creativity; this one a Samsung promotion in Holland.
I’m not going to visit Australia. It’s too much like the 1970s. And yes, the girls at the 1:00 mark are in a Left Hand Drive car. Can’t we contract out this stuff to New Zealand?
CPR from Fortnight Lingerie on Vimeo.
But full marks to that advertiser for pointing it out. And seriously, what a clever piece of creative.
