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	<title>Media Tonic &#187; advertising</title>
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	<description>Media sales representation in Western Australia</description>
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		<title>Win Big in NY</title>
		<link>http://www.mediatonic.com.au/index.php/2012/02/06/win-big-in-ny/</link>
		<comments>http://www.mediatonic.com.au/index.php/2012/02/06/win-big-in-ny/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 08:22:26 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=3285</guid>
		<description><![CDATA[NY = New York. oOh!media is running a competition promoting awareness of Big Billboards. Look! A big billboard! There are prizes: several trips to NY, awarded to ad agency people who like that sort of thing. There will be a winner in WA. WA = Western Australia. Campaign Brief also wrote about this competition so [...]]]></description>
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		<title>Warning: tinkling, repetitive music</title>
		<link>http://www.mediatonic.com.au/index.php/2012/02/06/warning-tinkling-repetitive-music/</link>
		<comments>http://www.mediatonic.com.au/index.php/2012/02/06/warning-tinkling-repetitive-music/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 07:28:40 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=3279</guid>
		<description><![CDATA[Corning&#8217;s second Day Made of Glass video features still happier digital families, earnest doctors and gentle, smiling school teachers in a kind of iPad heaven. Enjoy. Here&#8217;s the Idiot Version, where everything in the video is explained by a better looking version of Steve Jobs. via Computer Mechanics.]]></description>
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		<title>Romeo and Juliet</title>
		<link>http://www.mediatonic.com.au/index.php/2012/02/02/romeo-and-juliet/</link>
		<comments>http://www.mediatonic.com.au/index.php/2012/02/02/romeo-and-juliet/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 12:53:34 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=3267</guid>
		<description><![CDATA[In 60 seconds. It went for too long. I was bored. Never liked Dickens. But the graphics are charming. > This is an entry in the McDonalds &#8220;bite-sized video project&#8221;; quite a lovely promotion if you ask Media Tonic. As you do when you want to know something about short-form video or the purchase of [...]]]></description>
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		<title>It&#8217;s a book</title>
		<link>http://www.mediatonic.com.au/index.php/2012/01/09/its-a-book/</link>
		<comments>http://www.mediatonic.com.au/index.php/2012/01/09/its-a-book/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 07:21:26 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[books]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=3258</guid>
		<description><![CDATA[The web post you&#8217;re reading is about a web video that promotes a book about books. You can buy the book on the web. I wonder if it&#8217;s as good as the web video. Via Brain Pickings.]]></description>
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		<title>Best ad for a new journalist</title>
		<link>http://www.mediatonic.com.au/index.php/2011/12/23/best-ad-for-a-new-journalist/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/12/23/best-ad-for-a-new-journalist/#comments</comments>
		<pubDate>Fri, 23 Dec 2011 02:51:43 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[journalism]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=3234</guid>
		<description><![CDATA[Excerpt: if you’re the type of sicko who likes holing up in a tiny, closed office with reporters of questionable hygiene&#8230; Second excerpt, re Florida: We have all kinds of corruption, violence and scumbaggery. The 9/11 terrorists trained here. Bush read My Pet Goat here. Our elections are colossal clusterfucks. Here it is in all [...]]]></description>
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		<title>It&#8217;s an ad for a push-up bra</title>
		<link>http://www.mediatonic.com.au/index.php/2011/12/16/its-an-ad-for-a-push-up-bra/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/12/16/its-an-ad-for-a-push-up-bra/#comments</comments>
		<pubDate>Thu, 15 Dec 2011 21:28:47 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[magazine]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=3218</guid>
		<description><![CDATA[But there&#8217;s a story. The lingerie model is male. Andrej Pejic. Shows how advertising can be fuelled by its background story; gender controversy turned this campaign into a news story with all the extra reach that implies. So now that we&#8217;ve prepped you, scroll down to see a couple of blokes dancing. Check out the [...]]]></description>
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		<title>John Lewis Christmas Ad</title>
		<link>http://www.mediatonic.com.au/index.php/2011/12/12/john-lewis-christmas-ad/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/12/12/john-lewis-christmas-ad/#comments</comments>
		<pubDate>Mon, 12 Dec 2011 11:51:50 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[christmas]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=3215</guid>
		<description><![CDATA[Oh, shut up, I did not.]]></description>
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		<title>Happy Christmas the Philippines</title>
		<link>http://www.mediatonic.com.au/index.php/2011/12/05/happy-christmas-the-philippines/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/12/05/happy-christmas-the-philippines/#comments</comments>
		<pubDate>Sun, 04 Dec 2011 16:50:48 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=3165</guid>
		<description><![CDATA[Here&#8217;s part of the Coca-Cola &#8220;Where Will Happiness Strike Next?&#8221; project. It showcases the company&#8217;s generosity in bringing three overseas Filipino workers home to their families for Christmas. If you look carefully, you may detect a couple of discreet product placement references.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Fun with my Toyota friends</title>
		<link>http://www.mediatonic.com.au/index.php/2011/12/05/fun-with-my-toyota-friends/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/12/05/fun-with-my-toyota-friends/#comments</comments>
		<pubDate>Sun, 04 Dec 2011 16:49:23 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=3186</guid>
		<description><![CDATA[In the future, everyone wears white, speeding is okay and there are hologram girls with huge marshmallows on their heads. Looks like driving just gets more and more enjoyable. A YouTube viewer asks: how do you win when you are behind the other car? This is the sort of stuck-in-the-past thinking that is holding us [...]]]></description>
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		<title>Powerful, positive use of social media</title>
		<link>http://www.mediatonic.com.au/index.php/2011/11/26/powerful-positive-use-of-social-media/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/11/26/powerful-positive-use-of-social-media/#comments</comments>
		<pubDate>Sat, 26 Nov 2011 08:11:49 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=3150</guid>
		<description><![CDATA[The Museum of Me is a beautifully executed social media promotion for Intel. The algorithm is not perfect but it&#8217;s a case study in engaging communications. The ad reminds us that improvements in computer processing can translate into rich media and that rich media can touch hearts. Completely individualised. Try doing that in nineteen eighty [...]]]></description>
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