Archive for the ‘advertising’ Category

Something inspiring about advertising

Because what we do is powerful and we care about it. Here’s the link to the beautiful work referenced in that video.

David Lynch

Elegant short video on David Lynch’s new campaign for Dom Pérignon, a French company that makes champagne. Apparently he’s some big deal. Way cool Batman logo. David Lynch x Dom Pérignon on Nowness.com. “I’ll just take one more”.

This photo is not Photoshopped

This is so clever Media Tonic thought of it years ago. Ambient ad for the Mercedes-Benz C-350 Coupe by BBDO in Toronto. The sign is blurred, the billboard is blurred; even the fire hydrant and the mail box are street props.   Via Andrew Sullivan and also Copyranter who has a very ranty About Me. [...]

Impress clients: give them yr beach house

Go on; you hardly ever use it. New York agency Chandelier Creative have this reasonably cool surf shack (you could do better; you’re SO stylish) that they make available to clients. Also you might inspect their web site which has a pretty nifti Prezi-style layout. It’s called ‘awesomeville’ which is like, awesome. Seriously cool merchandise [...]

Free idea: please take one

You can do some pretty great stuff with outdoor advertising and a little imagination. This OOH promotion helped launch radio station 96.3 in Glasgow. Happy to kick around Out of Home advertising ideas if you have a client and half a budget. Call Dave or Mark on 9388 7844. Via Gizmodo.

oOh! La La

Create a wonderful outdoor ad. Run it on an oOh! site. Then win a trip to Cannes. Liberté! There’s a prize for metro and a prize for regional. Égalité! 2 airfares, 4 nights’ accom, 3 days’ registration at the Cannes Lions Festival. Fraternité! oOh!Media will also buy $500 worth of responsible alcohol consumption for a [...]

Pretty is not enough

Bare Escentuals is a cosmetics company that produces mineral makeup (slogan: Feel like a Commodity, Look like a Commodity). OK, we made up the slogan. Anyway, they’ve just recruited new models based solely on a questionnaire designed to reveal their inner beauty. Would have been a little bit more impressive if they hadn’t started with [...]

Albany tourism campaign?

Actually, no, it’s one of a number of Lego outdoor ads cooked up by Ogilvy’s in Malaysia. Evidently advertising agencies are more creative over there. It’s what they call the Malaysian Solution. Come on you big nose Aussies; spread some creative imagination across our prime billboard locations. Passively click the image for the Lego campaign [...]

Lame T-shirt warning

New official Media Tonic T-shirt. Todd Sampson. Pfft.

Everybody’s a comedian

Received this photo from a Perth industry leader on his return from Barcelona with the subject line: “When are you guys going to get serious about outdoor?”