Here’s part of the Coca-Cola “Where Will Happiness Strike Next?” project. It showcases the company’s generosity in bringing three overseas Filipino workers home to their families for Christmas. If you look carefully, you may detect a couple of discreet product placement references.
In the future, everyone wears white, speeding is okay and there are hologram girls with huge marshmallows on their heads. Looks like driving just gets more and more enjoyable. A YouTube viewer asks: how do you win when you are behind the other car? This is the sort of stuck-in-the-past thinking that is holding us [...]
The Museum of Me is a beautifully executed social media promotion for Intel. The algorithm is not perfect but it’s a case study in engaging communications. The ad reminds us that improvements in computer processing can translate into rich media and that rich media can touch hearts. Completely individualised. Try doing that in nineteen eighty [...]
Because what we do is powerful and we care about it. Here’s the link to the beautiful work referenced in that video.
Elegant short video on David Lynch’s new campaign for Dom Pérignon, a French company that makes champagne. Apparently he’s some big deal. Way cool Batman logo. David Lynch x Dom Pérignon on Nowness.com. “I’ll just take one more”.
This is so clever Media Tonic thought of it years ago. Ambient ad for the Mercedes-Benz C-350 Coupe by BBDO in Toronto. The sign is blurred, the billboard is blurred; even the fire hydrant and the mail box are street props. Via Andrew Sullivan and also Copyranter who has a very ranty About Me. [...]
Go on; you hardly ever use it. New York agency Chandelier Creative have this reasonably cool surf shack (you could do better; you’re SO stylish) that they make available to clients. Also you might inspect their web site which has a pretty nifti Prezi-style layout. It’s called ‘awesomeville’ which is like, awesome. Seriously cool merchandise [...]
You can do some pretty great stuff with outdoor advertising and a little imagination. This OOH promotion helped launch radio station 96.3 in Glasgow. Happy to kick around Out of Home advertising ideas if you have a client and half a budget. Call Dave or Mark on 9388 7844. Via Gizmodo.
Create a wonderful outdoor ad. Run it on an oOh! site. Then win a trip to Cannes. Liberté! There’s a prize for metro and a prize for regional. Égalité! 2 airfares, 4 nights’ accom, 3 days’ registration at the Cannes Lions Festival. Fraternité! oOh!Media will also buy $500 worth of responsible alcohol consumption for a [...]
