Archive for the ‘branding’ Category

Hot topic of the month: gamification. It’s the use of game thinking and game mechanics to solve problems and engage audiences. If you’re a trendy suit you’re probably all over the branding implications of this. Gabe Zichermann invented the term and he spoke at the Facebook In-Depth conference. (Video below; he’s good talent). He compares [...]

Department of Little Boy Jokes: the UK Office of Government Commerce (the Treasury) commissioned a new logo from a large communications consultancy FHD (‘we help our clients face the challenge of change’). Rotated clockwise by 90 degrees the logo could be interpreted ungenerously. Via Crikey and (for further cruel commentary), The Register.