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	<title>Media Tonic &#187; branding</title>
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	<link>http://www.mediatonic.com.au</link>
	<description>Media sales representation in Western Australia</description>
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		<title>Gamification</title>
		<link>http://www.mediatonic.com.au/index.php/2011/09/04/gamification/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/09/04/gamification/#comments</comments>
		<pubDate>Sun, 04 Sep 2011 15:25:15 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[games]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=2921</guid>
		<description><![CDATA[Hot topic of the month: gamification. It&#8217;s the use of game thinking and game mechanics to solve problems and engage audiences. If you&#8217;re a trendy suit you&#8217;re probably all over the branding implications of this. Gabe Zichermann invented the term and he spoke at the Facebook In-Depth conference. (Video below; he&#8217;s good talent). He compares [...]]]></description>
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		<title>Logo design: FHD&#8217;s boner</title>
		<link>http://www.mediatonic.com.au/index.php/2008/05/13/logo-design-fhds-boner/</link>
		<comments>http://www.mediatonic.com.au/index.php/2008/05/13/logo-design-fhds-boner/#comments</comments>
		<pubDate>Tue, 13 May 2008 02:38:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[logo]]></category>

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		<description><![CDATA[Department of Little Boy Jokes: the UK Office of Government Commerce (the Treasury) commissioned a new logo from a large communications consultancy FHD (&#8216;we help our clients face the challenge of change&#8217;). Rotated clockwise by 90 degrees the logo could be interpreted ungenerously. Via Crikey and (for further cruel commentary), The Register.]]></description>
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