Nominate an Australian web site in the Crowdies (hint: this one). It’s the new crowd-sourced web ratings comp from the people who run the Australian Web Awards. You can score a site positively or negatively and you are permitted to nominate your own site; Lord knows, we have. The more nominations, the more chance of [...]
NY = New York. oOh!media is running a competition promoting awareness of Big Billboards. Look! A big billboard! There are prizes: several trips to NY, awarded to ad agency people who like that sort of thing. There will be a winner in WA. WA = Western Australia. Campaign Brief also wrote about this competition so [...]
Create a wonderful outdoor ad. Run it on an oOh! site. Then win a trip to Cannes. Liberté! There’s a prize for metro and a prize for regional. Égalité! 2 airfares, 4 nights’ accom, 3 days’ registration at the Cannes Lions Festival. Fraternité! oOh!Media will also buy $500 worth of responsible alcohol consumption for a [...]
And where she stops, nobody knows. The expression comes from the American radio and TV show, The Original Amateur Hour. Which ran for half an hour incidentally. Anyway, vaguely à propos of that, here’s a great use of metaphor to tell the brand story. It’s an online competition run for Volkswagen in Norway. And by [...]
