Not currently a product we offer but a good demonstration of how digital OOH is increasingly attractive to consumers and hence advertisers. Digital escalator panels allow for synchronisation and sequential video displays. It doesn’t just mean more impact, it means new kinds of brand storytelling, as you’ll rapidly see from the vid. Best Outdoor Innovation [...]
Picture yourself at the Kyocera Ceramic Knives Convention. The CEO walks up on stage dressed as a Samurai carrying a metre long ceramic sword. He’s about to do an interactive presentation on the power of ceramic knife technology. Where did he get the idea? From THIS video on the Media Tonic web site: Source.
Once in a while it’s brought home to us what a thrill it is being in the out-of-home space at this time in history. Have a look at this 20 second video and contemplate what it means for shop windows, car windows and iconic buildings: Not only are we now taking our screens with us [...]
In the UK, the Digital Economy Act has been passed and the switchover from FM to digital radio is scheduled for 2015. Grant Goddard, quoted here in The Guardian, gives 24 reasons why the switchover will never occur. About 23 of them apply in Australia which has opted for the more contemporary DAB+ standard. This [...]
In case you missed our educative post about the impending 28 square metres LED screen in the Murray Street Mall and its resulting advertising opportunities, you can now download a three slide PowerPoint* that fills in the pixels. We think there are opportunities here for retailers especially, given the ability to hinge advertising messages to [...]
Walgreens (the drugstore) have fired up a fairly iconic piece of outdoor advertising in Times Square. 1.6 million people pass the building each day (that’s a lot) and the TV audience on New Years Eve is estimated at 1 billion (a lot) though there are a few other distractions in that broadcast. Each hour of [...]
BWS FM and BWS Digital Screens are new ad networks set up by TorchMedia within Australia’s largest liquor retailer (2.17 million customers per month). Clients wanting influence at point of purchase can now buy advertising that reaches only the buyer. Plus nobody has to listen to Howard Sattler. Torch has constructed these ad networks after [...]
Some excellent work in this year’s AIMIA awards. Hands up who remembers what AIMIA stands for. The winning viral campaign was Believe in Destiny. That link takes you to the web site that tells you how clever the viral campaign was. Interesting that a campaign generating so many hits lifted sales only 12%. The client, [...]
