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	<title>Media Tonic &#187; digital</title>
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	<link>http://www.mediatonic.com.au</link>
	<description>Media sales representation in Western Australia</description>
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		<title>Partially obscuring a window near you</title>
		<link>http://www.mediatonic.com.au/index.php/2010/06/28/partially-obscuring-a-window-near-you/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/06/28/partially-obscuring-a-window-near-you/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 08:05:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1732</guid>
		<description><![CDATA[Once in a while it&#8217;s brought home to us what a thrill it is being in the out-of-home space at this time in history. Have a look at this 20 second video and contemplate what it means for shop windows, car windows and iconic buildings:

Not only are we now taking our screens with us in [...]]]></description>
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		<title>Digital radio. Just ain&#8217;t gonna happen.</title>
		<link>http://www.mediatonic.com.au/index.php/2010/06/27/digital-radio-just-aint-gonna-happen/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/06/27/digital-radio-just-aint-gonna-happen/#comments</comments>
		<pubDate>Sun, 27 Jun 2010 14:55:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[digital]]></category>
		<category><![CDATA[radio]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1718</guid>
		<description><![CDATA[
In the UK, the Digital Economy Act has been passed and the switchover from FM to digital radio is scheduled for 2015. Grant Goddard, quoted here in The Guardian, gives 24 reasons why the switchover will never occur. About 23 of them apply in Australia which has opted for the more contemporary DAB+ standard. 
This [...]]]></description>
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		<title>Retail and digital</title>
		<link>http://www.mediatonic.com.au/index.php/2010/01/31/digital-signage-outdoor/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/01/31/digital-signage-outdoor/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 02:01:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1140</guid>
		<description><![CDATA[In case you missed our educative post about the impending 28 square metres LED screen in the Murray Street Mall and its resulting advertising opportunities, you can now download a three slide PowerPoint* that fills in the pixels.
We think there are opportunities here for retailers especially, given the ability to hinge advertising messages to highly [...]]]></description>
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		<title>Advertising drugs in Times Square</title>
		<link>http://www.mediatonic.com.au/index.php/2008/11/27/advertising-drugs-in-times-square/</link>
		<comments>http://www.mediatonic.com.au/index.php/2008/11/27/advertising-drugs-in-times-square/#comments</comments>
		<pubDate>Thu, 27 Nov 2008 03:59:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[digital]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/index.php/2008/11/27/advertising-drugs-in-times-square/</guid>
		<description><![CDATA[
Walgreens (the drugstore) have fired up a fairly iconic piece of outdoor advertising in Times Square. 1.6 million people pass the building each day (that&#8217;s a lot) and the TV audience on New Years Eve is estimated at 1 billion (a lot) though there are a few other distractions in that broadcast. 
Each hour of [...]]]></description>
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		<title>New FM Station &amp; Digital Screens Network</title>
		<link>http://www.mediatonic.com.au/index.php/2008/08/25/new-fm-station-digital-screens-network/</link>
		<comments>http://www.mediatonic.com.au/index.php/2008/08/25/new-fm-station-digital-screens-network/#comments</comments>
		<pubDate>Mon, 25 Aug 2008 05:39:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[radio]]></category>
		<category><![CDATA[torchmedia]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/index.php/2008/08/25/new-fm-station-digital-screens-network/</guid>
		<description><![CDATA[
BWS FM and BWS Digital Screens are new ad networks set up by TorchMedia within Australia&#8217;s largest liquor retailer (2.17 million customers per month). Clients wanting influence at point of purchase can now buy advertising that reaches only the buyer. Plus nobody has to listen to Howard Sattler.
Torch has constructed these ad networks after researching [...]]]></description>
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		<item>
		<title>Winning streak</title>
		<link>http://www.mediatonic.com.au/index.php/2008/04/13/aimia-winners/</link>
		<comments>http://www.mediatonic.com.au/index.php/2008/04/13/aimia-winners/#comments</comments>
		<pubDate>Sun, 13 Apr 2008 13:14:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[abc]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[interactive]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/index.php/2008/04/13/aimia-winners/</guid>
		<description><![CDATA[
Some excellent work in this year&#8217;s AIMIA awards. Hands up who remembers what AIMIA stands for. 
The winning viral campaign was Believe in Destiny. That link takes you to the web site that tells you how clever the viral campaign was. Interesting that a campaign generating so many hits lifted sales only 12%. The client, [...]]]></description>
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