Archive for the ‘experiential’ Category

I want to be a starling. Murmuration from Sophie Windsor Clive on Vimeo. No wonder there’s a special word for it.

There’s been some criticism of Perth’s “spectacular Turning on the Christmas Lights” event. In the interests of raising the bar, we’d like to contrast it with this Christmas promotion by Macy’s and the Opera Company of Philadelphia. Safe to say, every shopper in that store was surprised (it was an unannounced performance), uplifted, talked about [...]

Earlier this year McDonalds built an adult-sized playground that featured in their recent TV campaign. They have since extended that concept by adding an experiential marketing component and recreating elements of the adult playground across key locations in Sydney’s CBD. Media Tonic can develop bespoke experiential campaigns for a brand, working with oOh!media who helped [...]

Increasingly, it’s about putting your brand into a public space in a way that turns heads. If you’ve got a cool idea and want to bring it to life, or if you’ve got a brief that says, ‘show us something different’, give us a call on 9388 7844. Source.

Actually, this one was not on St Georges Tce; but it COULD have been. My point is, Media Tonic can put together Experiential campaigns which stop traffic, turn heads and get people talking. Sometimes we don’t even use sexism; that’s how good we are. Got a project in mind? Need help with concepts, contacts or [...]