Media Tonic

Oil and gas leases: Government says “Use It or Lose It”
Water licences: Government says “Use It or Lose It”
Rights to broadcast sporting events on television: Government says: “Hi”.

Kim Williams, in his talk to the National Press Club on June 16 said that 75% of sport on the free-to-air protected list is not broadcast, live or delayed. As he’s done many times, he called for a Use It or Lose It approach to sporting broadcast rights. It was a speech filled with common sense.

In view of the slated $43 billion investment in high speed broadband, he called for an early review of the Broadcasting Services Act rather than what’s currently planned: a 2011 After The Equine Has Bolted Review.

This guy has some strange ideas: “It’s time we put the consumer at the centre of media regulation. The purpose of any new rules should not be to protect some media companies or help others”. Honestly, Kim.

By the way, if you’d like a briefing on Multiview Analytics, the new measurement system that starts July 1st across all subscription TV, give us a call. Dave or Mark; 9388 7844.

In our last episode we revealed that Media Tonic is now selling on-line content in FOXSPORTS.com.au, Australia’s highest traffic web sports site. Actually, it’s 14 different MCN sites. I can now reveal to our fan base that we offer way sexy on-line video ads also.

The EyeBlaster technology does browser-sniffing, intelligent loading and the video player can be skinned with the brand’s livery. Recommend having a look at the i-Phone and Dove samples to get a sense of what’s possible.

This format is very flexible: (a) 15, 30, 60 sec formats with no extra charge for the longer formats (b) 4:3 or 16:9 and (c) FREQUENCY CONTROL. You can cap an ad to one impression per user per day or one impression per campaign. This is too fabulous.

CPM is $60. Minimum booking is $5K. Incredibly detailed reporting down to how many seconds people watch for and whether they adjust the volume. Go crazy.

Full details from Dave or Mark on 9388 7844.