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	<title>Media Tonic &#187; foxtel</title>
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	<link>http://www.mediatonic.com.au</link>
	<description>Media sales representation in Western Australia</description>
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		<title>XBOX, iPhone, IQ and STV</title>
		<link>http://www.mediatonic.com.au/index.php/2010/06/03/xbox-iphone-iq-and-stv/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/06/03/xbox-iphone-iq-and-stv/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 03:11:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[foxtel]]></category>
		<category><![CDATA[mcn]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[stv]]></category>
		<category><![CDATA[subscription]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1638</guid>
		<description><![CDATA[
Now there&#8217;s a headline that wouldn&#8217;t have made any sense ten years ago. The rest of this post covers off latest developments in Subscription TV as they relate to the West Australian market.
Subscription television numbers continue to grow nationally; current rate of growth is 5% (Dec 09 vs Dec 08). WA is a poster child [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Foxtel Next Generation</title>
		<link>http://www.mediatonic.com.au/index.php/2009/09/29/foxtel-next-generation/</link>
		<comments>http://www.mediatonic.com.au/index.php/2009/09/29/foxtel-next-generation/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 12:03:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[foxtel]]></category>
		<category><![CDATA[stv]]></category>
		<category><![CDATA[subscription]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=896</guid>
		<description><![CDATA[
Thought we&#8217;d start with the Kim Williams quote:
&#8220;Since the launch of digital in 2004, this is the most significant milestone in FOXTEL’s history. With FOXTEL Next Generation, a new phase of television will be created for Australian consumers. We are moving forward, adapting technology to give our subscribers the power to tailor viewing to their [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Use it or lose it</title>
		<link>http://www.mediatonic.com.au/index.php/2009/06/27/use-it-or-lose-it/</link>
		<comments>http://www.mediatonic.com.au/index.php/2009/06/27/use-it-or-lose-it/#comments</comments>
		<pubDate>Sat, 27 Jun 2009 05:49:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[foxsports]]></category>
		<category><![CDATA[foxtel]]></category>
		<category><![CDATA[mcn]]></category>
		<category><![CDATA[stv]]></category>
		<category><![CDATA[subscription]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=496</guid>
		<description><![CDATA[Oil and gas leases: Government says &#8220;Use It or Lose It&#8221;
Water licences: Government says &#8220;Use It or Lose It&#8221;
Rights to broadcast sporting events on television: Government says: &#8220;Hi&#8221;.
Kim Williams, in his ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Biggest online sports site chooses Media Tonic</title>
		<link>http://www.mediatonic.com.au/index.php/2008/10/06/biggest-online-sports-site-chooses-media-tonic/</link>
		<comments>http://www.mediatonic.com.au/index.php/2008/10/06/biggest-online-sports-site-chooses-media-tonic/#comments</comments>
		<pubDate>Mon, 06 Oct 2008 03:57:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[foxtel]]></category>
		<category><![CDATA[mcn]]></category>
		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/index.php/2008/10/06/biggest-online-sports-site-chooses-media-tonic/</guid>
		<description><![CDATA[
Well actually they chose MCN, who Media Tonic represent in Western Australia. Details, details.
1.5 million unique visitors a month visit the foxsports.com.au site. In 2008 the most viewed sports web site in Australia. In August it was 18% ahead of 2007 levels.
So as a result of this very sensible re-alignment, you now have the ability [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>TV and online together</title>
		<link>http://www.mediatonic.com.au/index.php/2008/07/23/tv-and-online-together/</link>
		<comments>http://www.mediatonic.com.au/index.php/2008/07/23/tv-and-online-together/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 05:26:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[foxtel]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[subscription]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/index.php/2008/07/23/tv-and-online-together/</guid>
		<description><![CDATA[
UK research commissioned by Thinkbox and the Internet Ad Bureau looked at detailed behaviour of &#8216;tech-savvy&#8217; users as an indication of future media patterns. Interesting conclusions: 
Purchase and usage intent increase by 50% where consumers access both media.
Half of respondents are online while watching TV. Every day.
Our industry partners Foxtel are very strong in this [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tivo vs iPhone</title>
		<link>http://www.mediatonic.com.au/index.php/2008/07/16/tivo-vs-iphone/</link>
		<comments>http://www.mediatonic.com.au/index.php/2008/07/16/tivo-vs-iphone/#comments</comments>
		<pubDate>Wed, 16 Jul 2008 05:29:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[foxtel]]></category>
		<category><![CDATA[subscription]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[tivo]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/index.php/2008/07/16/tivo-vs-iphone/</guid>
		<description><![CDATA['I tried out for the iPhone ad, but ended up in this.'
Gadget blog Gizmodo and the SMH have fairly downbeat assessments of the Tivo offering. No ad-skipping, smaller hard drive etc. Perhaps a bit tricky to get $700 up front when people are buying iPhones like it&#8217;s the Ark of the Covenant. 
Here is our [...]]]></description>
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		</item>
		<item>
		<title>Foxtel/BBC</title>
		<link>http://www.mediatonic.com.au/index.php/2008/06/27/foxtelbbc-ad-free/</link>
		<comments>http://www.mediatonic.com.au/index.php/2008/06/27/foxtelbbc-ad-free/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 16:51:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[bbc]]></category>
		<category><![CDATA[foxtel]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/index.php/2008/06/27/foxtelbbc-ad-free/</guid>
		<description><![CDATA[
The new pre-school channel from the BBC, CBeebies will be carried by Foxtel; their first ad-free station. It&#8217;s part of a large scale deal that will see multiple new BBC channels on Foxtel. B&#038;T story here; The Australian calls it an unprecedented proposal and the Media Report interviews the BBC&#8217;s Darren Childs on the deal.
Our [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New TV resource</title>
		<link>http://www.mediatonic.com.au/index.php/2008/05/25/new-tv-resource/</link>
		<comments>http://www.mediatonic.com.au/index.php/2008/05/25/new-tv-resource/#comments</comments>
		<pubDate>Sun, 25 May 2008 04:14:49 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[foxtel]]></category>
		<category><![CDATA[mcn]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[subscription]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/index.php/2008/05/25/new-tv-resource/</guid>
		<description><![CDATA[MCN&#8217;s new web site is waaaay ahead of the pack in terms of product detail and downloadable content. It includes customisable PowerPoint presentations, media packs, complete material requirements and specifications and hopelessly thorough channel information. In the channels section you can specify a demographic or a genre and the database filters the channels down to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Re-branding Arena</title>
		<link>http://www.mediatonic.com.au/index.php/2008/04/26/re-branding-arena/</link>
		<comments>http://www.mediatonic.com.au/index.php/2008/04/26/re-branding-arena/#comments</comments>
		<pubDate>Sat, 26 Apr 2008 08:07:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[foxtel]]></category>
		<category><![CDATA[subscription]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/index.php/2008/04/26/re-branding-arena/</guid>
		<description><![CDATA[
Having taken over the management, Foxtel is to re-brand Arena using the successful Bravo format out of the states. Following programming and branding deals with NBC Universal, the channel is now clearly targetting a 16 &#8211; 39 year old female demographic. *Wonders if the reader has a client with this demographic*
Lead product is Heidi Klum&#8217;s [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Measuring gets sexy</title>
		<link>http://www.mediatonic.com.au/index.php/2008/03/26/measuring-gets-sexy/</link>
		<comments>http://www.mediatonic.com.au/index.php/2008/03/26/measuring-gets-sexy/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 01:33:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[foxtel]]></category>
		<category><![CDATA[subscription]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/index.php/2008/03/26/measuring-gets-sexy/</guid>
		<description><![CDATA[
The subscription TV industry has announced a new audience measurement system which increases sample size by a factor of eight (up to 10,000 peeps) and will allow measurement of time shifted viewing. So we&#8217;ll be able to measure viewing of programs you haven&#8217;t even watched yet.
The system will pull data from set-top boxes and include [...]]]></description>
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