MCN’s new web site is waaaay ahead of the pack in terms of product detail and downloadable content. It includes customisable PowerPoint presentations, media packs, complete material requirements and specifications and hopelessly thorough channel information. In the channels section you can specify a demographic or a genre and the database filters the channels down to [...]
Having taken over the management, Foxtel is to re-brand Arena using the successful Bravo format out of the states. Following programming and branding deals with NBC Universal, the channel is now clearly targetting a 16 – 39 year old female demographic. *Wonders if the reader has a client with this demographic* Lead product is Heidi [...]
The subscription TV industry has announced a new audience measurement system which increases sample size by a factor of eight (up to 10,000 peeps) and will allow measurement of time shifted viewing. So we’ll be able to measure viewing of programs you haven’t even watched yet. The system will pull data from set-top boxes and [...]
The brightest LED in the electronic media has just announced its half-yearly financial results – subscribers up 13%, profit up 62%, now in 38% of TV owning homes – and CEO Kim Williams has flagged ‘substantial expansion’ of online activity in an interview in The Australian. Yes, you’re right, should be part of any national [...]
Subscription TV continues to blitz it, Donna, with a highest-ever monthly share in December of 24.8%. (Based on metro homes). Not only do advertisers get a high share of households, they are 26% more likely than non-subscribers to have a household size of 5 or more.
Got a Foxtel iQ box? Got a phone on the 3G network? Then you’re today’s LUCKY WINNER. The latest in remote convenience is the Foxtel Mobile Record application which you download to your phone so you can remotely activate your PVR (Prosthetic Valve Replacement). There are now NO EXCUSES for ever missing another favourite programme. [...]
