Hot topic of the month: gamification. It’s the use of game thinking and game mechanics to solve problems and engage audiences. If you’re a trendy suit you’re probably all over the branding implications of this. Gabe Zichermann invented the term and he spoke at the Facebook In-Depth conference. (Video below; he’s good talent). He compares [...]
In April Ad Age ran the 2011 Digital Advertising conference; lots of the content is still online. We thought you might be interested in the Opening Keynote. John Riccitello, the CEO of Electronic Arts (EA) spruiks gaming as a mass advertising medium. EA serve 15 million hours of game play every day to the ‘leaning [...]
One of the best Australian examples of mashing big screens and application development; the sort of thing we have the capacity to assist agencies with. VicRoads and JWT took gold at the 2010 Clios with this; they also got their message across powerfully and reached a large youth demographic. Congrats to all involved. Give Dave [...]
You start watching this and you think ‘big deal’ but trust me it gets better. An outstanding piece of web advertising for the ground-breaking Nintendo Wii. Click the image to see it. It’s a Goodby, Silverstein & Partners ad: the same agency responsible for the Commonwealth Bank’s Let’s Make Fun of Americans campaign.
This web-based first person shooter takes violence in advertising to a new level. In the game you get to play the media buyer who was pushed a little bit too far… Via Adrants.
