Media Tonic

You start watching this and you think ‘big deal’ but trust me it gets better. An outstanding piece of web advertising for the ground-breaking Nintendo Wii. Click the image to see it.

It’s a Goodby, Silverstein & Partners ad: the same agency responsible for the Commonwealth Bank’s Let’s Make Fun of Americans campaign.

This web-based first person shooter takes violence in advertising to a new level. In the game you get to play the media buyer who was pushed a little bit too far… Via Adrants.