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	<title>Media Tonic &#187; games</title>
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	<link>http://www.mediatonic.com.au</link>
	<description>Media sales representation in Western Australia</description>
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		<title>Gamification</title>
		<link>http://www.mediatonic.com.au/index.php/2011/09/04/gamification/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/09/04/gamification/#comments</comments>
		<pubDate>Sun, 04 Sep 2011 15:25:15 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[games]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=2921</guid>
		<description><![CDATA[Hot topic of the month: gamification. It&#8217;s the use of game thinking and game mechanics to solve problems and engage audiences. If you&#8217;re a trendy suit you&#8217;re probably all over the branding implications of this. Gabe Zichermann invented the term and he spoke at the Facebook In-Depth conference. (Video below; he&#8217;s good talent). He compares [...]]]></description>
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		<title>Gaming as mass media</title>
		<link>http://www.mediatonic.com.au/index.php/2011/07/27/gaming-as-mass-media/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/07/27/gaming-as-mass-media/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 10:15:15 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=2841</guid>
		<description><![CDATA[In April Ad Age ran the 2011 Digital Advertising conference; lots of the content is still online. We thought you might be interested in the Opening Keynote. John Riccitello, the CEO of Electronic Arts (EA) spruiks gaming as a mass advertising medium. EA serve 15 million hours of game play every day to the &#8216;leaning [...]]]></description>
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		<title>On the big screen, on the little screen</title>
		<link>http://www.mediatonic.com.au/index.php/2010/08/16/on-the-big-screen-on-the-little-screen/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/08/16/on-the-big-screen-on-the-little-screen/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 12:21:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1850</guid>
		<description><![CDATA[One of the best Australian examples of mashing big screens and application development; the sort of thing we have the capacity to assist agencies with. VicRoads and JWT took gold at the 2010 Clios with this; they also got their message across powerfully and reached a large youth demographic. Congrats to all involved. Give Dave [...]]]></description>
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		<title>Wish I Thought Of This Dept.</title>
		<link>http://www.mediatonic.com.au/index.php/2008/10/01/wish-i-thought-of-this-dept/</link>
		<comments>http://www.mediatonic.com.au/index.php/2008/10/01/wish-i-thought-of-this-dept/#comments</comments>
		<pubDate>Wed, 01 Oct 2008 02:41:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[games]]></category>

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		<description><![CDATA[You start watching this and you think &#8216;big deal&#8217; but trust me it gets better. An outstanding piece of web advertising for the ground-breaking Nintendo Wii. Click the image to see it. It&#8217;s a Goodby, Silverstein &#038; Partners ad: the same agency responsible for the Commonwealth Bank&#8217;s Let&#8217;s Make Fun of Americans campaign.]]></description>
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		<title>Ad industry massacre</title>
		<link>http://www.mediatonic.com.au/index.php/2008/05/13/ad-industry-massacre/</link>
		<comments>http://www.mediatonic.com.au/index.php/2008/05/13/ad-industry-massacre/#comments</comments>
		<pubDate>Tue, 13 May 2008 09:57:51 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[games]]></category>

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		<description><![CDATA[This web-based first person shooter takes violence in advertising to a new level. In the game you get to play the media buyer who was pushed a little bit too far&#8230; Via Adrants.]]></description>
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