In-Call Conference
Saturday, April 26th, 2008
Fingers in your ears
Voodoovox are pushing a new medium, In-Call advertising at a conference in New York on May 6th. In-Call is interactive audio advertising that a company’s customers can listen to while they’re on hold.
If Media Tonic were presenting a paper at this conferences we would be putting the proposition that increasing time on hold is inversely related to the consumer’s interest in buying more products.
