Picture yourself at the Kyocera Ceramic Knives Convention. The CEO walks up on stage dressed as a Samurai carrying a metre long ceramic sword. He’s about to do an interactive presentation on the power of ceramic knife technology. Where did he get the idea? From THIS video on the Media Tonic web site: Source.
Early-adopters, you’ll be wanting a Smart TV. Samsung is leading with this; LG not far behind. You’ll get multi-room viewing without set-top boxes and the ability to flick a program from your tablet to a shared screen. Essentially, they’re offering a home TV network, where live and recorded programs can be screened simultaneously on different [...]
One of the best Australian examples of mashing big screens and application development; the sort of thing we have the capacity to assist agencies with. VicRoads and JWT took gold at the 2010 Clios with this; they also got their message across powerfully and reached a large youth demographic. Congrats to all involved. Give Dave [...]
One of the leading lights in the augmented reality worlds (that’s a joke, son) is a company called Total Immersion. The technology dynamically adjusts a 3D image to the movements you make while standing in front of the 2D screen. Already there are kiosk and OOH applications and we look forward to having a product [...]
A very clever campaign being run in the Netherlands that confronts people with their own inaction during a violent situation. Our screen in the Murray Street Mall is about to be commissioned; would love to do something innovative like this with the right client. Throw this at your creatives and see what sticks. Via Adrants.
Now that we have a big screen organised for the middle of the Murray Street Mall (Perth’s busiest), you may like to cook up a concept for it. Here’s one to get you thinking… Source
Winner of an Emmy Award for Interactivity, The Truth About Marika is perhaps an early example of where interactive TV is headed. The video below talks about ‘fiction without limits’ and where it gets interesting is the blurred line between story and real world. For example, part of the program mix was a TV debate [...]
6 months ago Media Tonic correctly nominated the Halo 3 campaign as the year’s best ad. It just took out the film Grand Prix and the integrated Grand Prix at Cannes. ‘Film’ and ‘integrated’ are not integrated. And below is the annoying Japanese widget that won the Titanium Grand Prix. Note the volume control at [...]
Voodoovox are pushing a new medium, In-Call advertising at a conference in New York on May 6th. In-Call is interactive audio advertising that a company’s customers can listen to while they’re on hold. If Media Tonic were presenting a paper at this conferences we would be putting the proposition that increasing time on hold is [...]
No kidding. In 5 and a half minutes this guy shows off his research – hacking a Nintendo Wii – and brings a sophisticated techie audience to their feet. Have a look to understand why.
