One of the best Australian examples of mashing big screens and application development; the sort of thing we have the capacity to assist agencies with. VicRoads and JWT took gold at the 2010 Clios with this; they also got their message across powerfully and reached a large youth demographic. Congrats to all involved. Give Dave or Mark a call if you have ideas you need to bounce around or cost; 9388 7844.
One of the leading lights in the augmented reality worlds (that’s a joke, son) is a company called Total Immersion. The technology dynamically adjusts a 3D image to the movements you make while standing in front of the 2D screen. Already there are kiosk and OOH applications and we look forward to having a product offering in this area before too long.
Anyhow, watch the video on their home page for a short preview of the rest of your life. And have a look at the Magical Mirror video for a look at a clever interactive retail application.
A very clever campaign being run in the Netherlands that confronts people with their own inaction during a violent situation. Our screen in the Murray Street Mall is about to be commissioned; would love to do something innovative like this with the right client. Throw this at your creatives and see what sticks.
Via Adrants.
Now that we have a big screen organised for the middle of the Murray Street Mall (Perth’s busiest), you may like to cook up a concept for it.
Here’s one to get you thinking…
Winner of an Emmy Award for Interactivity, The Truth About Marika is perhaps an early example of where interactive TV is headed. The video below talks about ‘fiction without limits’ and where it gets interesting is the blurred line between story and real world. For example, part of the program mix was a TV debate about a fictional conspiracy. The debate was full of actors but seems to have been presented as an actual debate. I know what your thinking; Parliament.
In effect, they are not presenting a single program but different format programs which all carry a narrative.
Other interesting elements include the creation of web sites which offer clues to viewer/detectives who use their search engine skills to find them. Amateur detectives were also able to place markers in real locations, photograph them and upload them to the site, presumably adding to the clues.
So they started with a conspiracy drama, made it the subject of an interactive online game and added in a faux debate about the conspiracy. When I was a lad, you just stood on stage with a guitar. Source.
6 months ago Media Tonic correctly nominated the Halo 3 campaign as the year’s best ad. It just took out the film Grand Prix and the integrated Grand Prix at Cannes. ‘Film’ and ‘integrated’ are not integrated. And below is the annoying Japanese widget that won the Titanium Grand Prix. Note the volume control at bottom right.
Check out their spectacularly chic download page.
Voodoovox are pushing a new medium, In-Call advertising at a conference in New York on May 6th. In-Call is interactive audio advertising that a company’s customers can listen to while they’re on hold.
If Media Tonic were presenting a paper at this conferences we would be putting the proposition that increasing time on hold is inversely related to the consumer’s interest in buying more products.
No kidding. In 5 and a half minutes this guy shows off his research – hacking a Nintendo Wii – and brings a sophisticated techie audience to their feet.
Some excellent work in this year’s AIMIA awards. Hands up who remembers what AIMIA stands for.
The winning viral campaign was Believe in Destiny. That link takes you to the web site that tells you how clever the viral campaign was. Interesting that a campaign generating so many hits lifted sales only 12%. The client, Rare|Wear makes “limited edition” cool clothing. We, at Media Tonic do Limited Edition Media Representation.
Here is the actual Believe in Destiny web site, which asked visitors “should companies make stories and websites like these, or should they stick to normal ads?” Then they published the results.
Booz Allen Hamilton and the IAB have concluded the Marketing & Media Ecosystem 2010 Study and find the interactive media are developing creative, offering behavioural targeting and improving their metrics. Some evidence that agencies are being disintermediated. Steve Rubel commentary.
