<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Media Tonic &#187; interactive</title>
	<atom:link href="http://www.mediatonic.com.au/index.php/category/interactive/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.mediatonic.com.au</link>
	<description>Media sales representation in Western Australia</description>
	<lastBuildDate>Fri, 10 Feb 2012 05:51:18 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=</generator>
		<item>
		<title>That&#8217;s not a sword. This is a sword.</title>
		<link>http://www.mediatonic.com.au/index.php/2011/02/24/thats-not-a-sword-this-is-a-sword/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/02/24/thats-not-a-sword-this-is-a-sword/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 00:40:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[digital]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[presentations]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=2412</guid>
		<description><![CDATA[Picture yourself at the Kyocera Ceramic Knives Convention. The CEO walks up on stage dressed as a Samurai carrying a metre long ceramic sword. He&#8217;s about to do an interactive presentation on the power of ceramic knife technology. Where did he get the idea? From THIS video on the Media Tonic web site: Source.]]></description>
		<wfw:commentRss>http://www.mediatonic.com.au/index.php/2011/02/24/thats-not-a-sword-this-is-a-sword/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Replacing your TV with a network</title>
		<link>http://www.mediatonic.com.au/index.php/2011/01/14/replacing-your-tv-with-a-network/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/01/14/replacing-your-tv-with-a-network/#comments</comments>
		<pubDate>Fri, 14 Jan 2011 03:31:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[interactive]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=2351</guid>
		<description><![CDATA[Early-adopters, you&#8217;ll be wanting a Smart TV. Samsung is leading with this; LG not far behind. You&#8217;ll get multi-room viewing without set-top boxes and the ability to flick a program from your tablet to a shared screen. Essentially, they&#8217;re offering a home TV network, where live and recorded programs can be screened simultaneously on different [...]]]></description>
		<wfw:commentRss>http://www.mediatonic.com.au/index.php/2011/01/14/replacing-your-tv-with-a-network/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>On the big screen, on the little screen</title>
		<link>http://www.mediatonic.com.au/index.php/2010/08/16/on-the-big-screen-on-the-little-screen/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/08/16/on-the-big-screen-on-the-little-screen/#comments</comments>
		<pubDate>Mon, 16 Aug 2010 12:21:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[games]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1850</guid>
		<description><![CDATA[One of the best Australian examples of mashing big screens and application development; the sort of thing we have the capacity to assist agencies with. VicRoads and JWT took gold at the 2010 Clios with this; they also got their message across powerfully and reached a large youth demographic. Congrats to all involved. Give Dave [...]]]></description>
		<wfw:commentRss>http://www.mediatonic.com.au/index.php/2010/08/16/on-the-big-screen-on-the-little-screen/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Augmented reality</title>
		<link>http://www.mediatonic.com.au/index.php/2010/07/16/augmented-reality/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/07/16/augmented-reality/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 12:30:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[augmented reality]]></category>
		<category><![CDATA[interactive]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1783</guid>
		<description><![CDATA[One of the leading lights in the augmented reality worlds (that&#8217;s a joke, son) is a company called Total Immersion. The technology dynamically adjusts a 3D image to the movements you make while standing in front of the 2D screen. Already there are kiosk and OOH applications and we look forward to having a product [...]]]></description>
		<wfw:commentRss>http://www.mediatonic.com.au/index.php/2010/07/16/augmented-reality/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using outdoor for the public good</title>
		<link>http://www.mediatonic.com.au/index.php/2010/04/30/using-outdoor-for-the-public-good/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/04/30/using-outdoor-for-the-public-good/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 01:42:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[interactive]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1473</guid>
		<description><![CDATA[A very clever campaign being run in the Netherlands that confronts people with their own inaction during a violent situation. Our screen in the Murray Street Mall is about to be commissioned; would love to do something innovative like this with the right client. Throw this at your creatives and see what sticks. Via Adrants.]]></description>
		<wfw:commentRss>http://www.mediatonic.com.au/index.php/2010/04/30/using-outdoor-for-the-public-good/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Interactive + outdoor = high impact</title>
		<link>http://www.mediatonic.com.au/index.php/2010/03/15/interactive-outdoor-high-impact/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/03/15/interactive-outdoor-high-impact/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 06:31:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1339</guid>
		<description><![CDATA[Now that we have a big screen organised for the middle of the Murray Street Mall (Perth&#8217;s busiest), you may like to cook up a concept for it. Here&#8217;s one to get you thinking&#8230; Source]]></description>
		<wfw:commentRss>http://www.mediatonic.com.au/index.php/2010/03/15/interactive-outdoor-high-impact/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Participation Drama</title>
		<link>http://www.mediatonic.com.au/index.php/2009/11/27/participation-drama/</link>
		<comments>http://www.mediatonic.com.au/index.php/2009/11/27/participation-drama/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 09:37:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[interactive]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=997</guid>
		<description><![CDATA[Winner of an Emmy Award for Interactivity, The Truth About Marika is perhaps an early example of where interactive TV is headed. The video below talks about &#8216;fiction without limits&#8217; and where it gets interesting is the blurred line between story and real world. For example, part of the program mix was a TV debate [...]]]></description>
		<wfw:commentRss>http://www.mediatonic.com.au/index.php/2009/11/27/participation-drama/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A quick gloat</title>
		<link>http://www.mediatonic.com.au/index.php/2008/05/25/a-quick-gloat/</link>
		<comments>http://www.mediatonic.com.au/index.php/2008/05/25/a-quick-gloat/#comments</comments>
		<pubDate>Sat, 24 May 2008 16:54:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[interactive]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/index.php/2008/06/25/a-quick-gloat/</guid>
		<description><![CDATA[6 months ago Media Tonic correctly nominated the Halo 3 campaign as the year&#8217;s best ad. It just took out the film Grand Prix and the integrated Grand Prix at Cannes. &#8216;Film&#8217; and &#8216;integrated&#8217; are not integrated. And below is the annoying Japanese widget that won the Titanium Grand Prix. Note the volume control at [...]]]></description>
		<wfw:commentRss>http://www.mediatonic.com.au/index.php/2008/05/25/a-quick-gloat/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>In-Call Conference</title>
		<link>http://www.mediatonic.com.au/index.php/2008/04/26/in-call-conference/</link>
		<comments>http://www.mediatonic.com.au/index.php/2008/04/26/in-call-conference/#comments</comments>
		<pubDate>Fri, 25 Apr 2008 18:27:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[in-call]]></category>
		<category><![CDATA[interactive]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/index.php/2008/04/26/in-call-conference/</guid>
		<description><![CDATA[Voodoovox are pushing a new medium, In-Call advertising at a conference in New York on May 6th. In-Call is interactive audio advertising that a company&#8217;s customers can listen to while they&#8217;re on hold. If Media Tonic were presenting a paper at this conferences we would be putting the proposition that increasing time on hold is [...]]]></description>
		<wfw:commentRss>http://www.mediatonic.com.au/index.php/2008/04/26/in-call-conference/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to get a standing ovation in 5 minutes</title>
		<link>http://www.mediatonic.com.au/index.php/2008/04/14/how-to-get-a-standing-ovation-in-5-minutes/</link>
		<comments>http://www.mediatonic.com.au/index.php/2008/04/14/how-to-get-a-standing-ovation-in-5-minutes/#comments</comments>
		<pubDate>Sun, 13 Apr 2008 16:38:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[interactive]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/index.php/2008/04/14/how-to-get-a-standing-ovation-in-5-minutes/</guid>
		<description><![CDATA[No kidding. In 5 and a half minutes this guy shows off his research &#8211; hacking a Nintendo Wii &#8211; and brings a sophisticated techie audience to their feet. Have a look to understand why.]]></description>
		<wfw:commentRss>http://www.mediatonic.com.au/index.php/2008/04/14/how-to-get-a-standing-ovation-in-5-minutes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

