Some excellent work in this year’s AIMIA awards. Hands up who remembers what AIMIA stands for. The winning viral campaign was Believe in Destiny. That link takes you to the web site that tells you how clever the viral campaign was. Interesting that a campaign generating so many hits lifted sales only 12%. The client, [...]
Booz Allen Hamilton and the IAB have concluded the Marketing & Media Ecosystem 2010 Study and find the interactive media are developing creative, offering behavioural targeting and improving their metrics. Some evidence that agencies are being disintermediated. Steve Rubel commentary.
American research by Harris interactive shows that consumers are hanging out for interactive content across all forms of television, including advertising. 66% of respondents want interactive commercials; the same percentage that desired interactive sport. Reebok have already launched an ad that lets people buy products using their remote controls and Nike just screened a 30 [...]
