In 60 seconds. It went for too long. I was bored. Never liked Dickens. But the graphics are charming. > This is an entry in the McDonalds “bite-sized video project”; quite a lovely promotion if you ask Media Tonic. As you do when you want to know something about short-form video or the purchase of [...]
Because what we do is powerful and we care about it. Here’s the link to the beautiful work referenced in that video.
This is so clever Media Tonic thought of it years ago. Ambient ad for the Mercedes-Benz C-350 Coupe by BBDO in Toronto. The sign is blurred, the billboard is blurred; even the fire hydrant and the mail box are street props. Via Andrew Sullivan and also Copyranter who has a very ranty About Me. [...]
You can do some pretty great stuff with outdoor advertising and a little imagination. This OOH promotion helped launch radio station 96.3 in Glasgow. Happy to kick around Out of Home advertising ideas if you have a client and half a budget. Call Dave or Mark on 9388 7844. Via Gizmodo.
October 22 in LA: SkyFire debut the Tesla Coil Lightning Performance. Dance meets Tesla; here’s a sample of what we’re not doing in Perth this year:
Facebook has made some changes. Try to remain calm. And here’s the pre-keynote send-up of Zuckerberg by SNL comic Andy Samberg which the Audienceberg all watched, not sure if it was okay to laugh.
Received this photo from a Perth industry leader on his return from Barcelona with the subject line: “When are you guys going to get serious about outdoor?”
I recently read a David Ogilvy-inspired piece on copywriting that said: You can’t put 50 words of copy on a billboard alongside a high speed highway and expect the message to be read. And of course, that’s right, but billboards have changed as a medium since Ogilvy’s America. In malls and city centres, people do [...]
In April Ad Age ran the 2011 Digital Advertising conference; lots of the content is still online. We thought you might be interested in the Opening Keynote. John Riccitello, the CEO of Electronic Arts (EA) spruiks gaming as a mass advertising medium. EA serve 15 million hours of game play every day to the ‘leaning [...]
