No, not an oxymoron. A survey of the buying intentions of 1,972 American media planners. Planned spend for non-traditional media next year exceeds traditional. The full survey costs US$495, not unreasonable considering they work out of the Acropolis.
Subscription TV continues to improve its position relative to free-to-air. OzTAM results for the first half of 2009 show Subscription up 4.1% in metro and FTA down 1.5%. Subscription has a larger audience share than any free-to-air network with 23.2%. Ten Network on 17.4%. ABC 12.7%.
We’d be buying shares in Consolidated Media too if we were Kerry Stokes.
So the numbers are in on another half year. If you’d like a personal briefing on who’s doing what to whom, have your people call their people on 9388 7844. Source. Ukulele Music.
The third in a series of video studies commissioned by Media Tonic on the subject of consumer behaviour.
Unfortunately their website does not. The new site set up to market the newspaper media is not quite ready for publication. Search for ‘The Australian’, ‘The West Australian’, ‘Sydney Morning Herald’; zero results. Most things in the Media Toolbox don’t work. There is a Newspaper Locator and if they get that working, that would be great, because I can never remember which room I left it in.
Well actually they chose MCN, who Media Tonic represent in Western Australia. Details, details.
1.5 million unique visitors a month visit the foxsports.com.au site. In 2008 the most viewed sports web site in Australia. In August it was 18% ahead of 2007 levels.
So as a result of this very sensible re-alignment, you now have the ability to combine TV sport and online in a single buy. Or, as we like to say, a Powerful and Valuable Multimedia Sports Proposition. If you call us to discuss, we can say it to you over the phone. Dave or Mark: 9388 7844
BWS FM and BWS Digital Screens are new ad networks set up by TorchMedia within Australia’s largest liquor retailer (2.17 million customers per month). Clients wanting influence at point of purchase can now buy advertising that reaches only the buyer. Plus nobody has to listen to Howard Sattler.
Torch has constructed these ad networks after researching purchase behaviour. For example, three-quarters of buyers spend less than five minutes in-store so ad frequency needs to account for that.
BWS Digital Screens offer 10 second spots (ads run four times in a six minute loop) with 20% of broadcast time allocated to news, sport and weather. (People like that stuff). There are 47 locations in WA; they are LIVE in September. Flash or MPEG; no TVCs.
BWS FM is a fully fledged radio station with 48 minutes of contemporary music per hour. A client can buy six fifteen-second ads in that time. In WA, it’s a 40 store coverage – goes live at the end of December.
Packages make combining radio and screens financially attractive. Overall, the extreme targeting at the pointy end of the sales process makes this (we argue) a very smart alternative to MSM. Call Dave or Mark at the top of the hour and request a song for the one you love. Or more sales information. 9388 7844.
MCN’s new web site is waaaay ahead of the pack in terms of product detail and downloadable content. It includes customisable PowerPoint presentations, media packs, complete material requirements and specifications and hopelessly thorough channel information. In the channels section you can specify a demographic or a genre and the database filters the channels down to those relevant. Big time saver.
Yes. But. Is there a competition hook? Will they lavish prizes on me with a launch promotion? Indeed: Media Tonic provide the following clickable image for your convenience …
Orbit Health and Fitness Solutions have come to the sponsorship party and engaged Eagles captain Darren Glass as a brand ambassador. It’s a two year deal. Coincidentally, Darren had been into Orbit a couple of weeks before the sponsorship was proposed and spent some of the heard-earned.
Darren is managed by our partners at IMG and Media Tonic brokered the deal with Peter Hodgson, Orbit’s Managing Director. The company are the leading supplier of fitness equipment in the WA market, with eight showrooms, a wholesale division and an in-house service division with very impressive physiques.
The stoush between The West and The Govt is covered this week on Radio National’s Media Report. Listen to an increasingly agitated Anthony Furnell talking to Attorney-General Jim McGinty, who doesn’t seem to really get it.
The West Australian reports on predictions of ‘traffic chaos’ for Perth commuters in coming years: a 40% increase by 2020. Interest in traffic, or avoiding it, has never been higher here, as we move towards Sydney conversation: traffic, parking, weather. In that order.
Our client the Australian Traffic Network provides the radio traffic news reports and does traffic incident gathering for TV and radio.
In Perth, radio coverage includes Mix 94.5, 92.9, 96FM, 6IX and 6PR. In Mandurah it’s Coast 97.3 and 6MM on the AM band. Roadblock coverage, very effective blitzkrieg advertising. Get the numbers from Mark or Dave; 9388 7844.
