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	<title>Media Tonic &#187; media</title>
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	<link>http://www.mediatonic.com.au</link>
	<description>Media sales representation in Western Australia</description>
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		<title>Win Big in NY</title>
		<link>http://www.mediatonic.com.au/index.php/2012/02/06/win-big-in-ny/</link>
		<comments>http://www.mediatonic.com.au/index.php/2012/02/06/win-big-in-ny/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 08:22:26 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=3285</guid>
		<description><![CDATA[NY = New York. oOh!media is running a competition promoting awareness of Big Billboards. Look! A big billboard! There are prizes: several trips to NY, awarded to ad agency people who like that sort of thing. There will be a winner in WA. WA = Western Australia. Campaign Brief also wrote about this competition so [...]]]></description>
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		<title>Romeo and Juliet</title>
		<link>http://www.mediatonic.com.au/index.php/2012/02/02/romeo-and-juliet/</link>
		<comments>http://www.mediatonic.com.au/index.php/2012/02/02/romeo-and-juliet/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 12:53:34 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[web]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=3267</guid>
		<description><![CDATA[In 60 seconds. It went for too long. I was bored. Never liked Dickens. But the graphics are charming. > This is an entry in the McDonalds &#8220;bite-sized video project&#8221;; quite a lovely promotion if you ask Media Tonic. As you do when you want to know something about short-form video or the purchase of [...]]]></description>
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		<item>
		<title>Something inspiring about advertising</title>
		<link>http://www.mediatonic.com.au/index.php/2011/11/11/something-inspiring-about-advertising/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/11/11/something-inspiring-about-advertising/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 17:21:35 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[media]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=3142</guid>
		<description><![CDATA[Because what we do is powerful and we care about it. Here&#8217;s the link to the beautiful work referenced in that video.]]></description>
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		</item>
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		<title>This photo is not Photoshopped</title>
		<link>http://www.mediatonic.com.au/index.php/2011/11/08/this-photo-is-not-photoshopped/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/11/08/this-photo-is-not-photoshopped/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 03:18:28 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ambient]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=3110</guid>
		<description><![CDATA[This is so clever Media Tonic thought of it years ago. Ambient ad for the Mercedes-Benz C-350 Coupe by BBDO in Toronto. The sign is blurred, the billboard is blurred; even the fire hydrant and the mail box are street props. &#160; Via Andrew Sullivan and also Copyranter who has a very ranty About Me. [...]]]></description>
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		<title>Free idea: please take one</title>
		<link>http://www.mediatonic.com.au/index.php/2011/10/23/free-idea-please-take-one/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/10/23/free-idea-please-take-one/#comments</comments>
		<pubDate>Sun, 23 Oct 2011 08:11:12 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=3072</guid>
		<description><![CDATA[You can do some pretty great stuff with outdoor advertising and a little imagination. This OOH promotion helped launch radio station 96.3 in Glasgow. Happy to kick around Out of Home advertising ideas if you have a client and half a budget. Call Dave or Mark on 9388 7844. Via Gizmodo.]]></description>
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		<title>Fireworks are soooooo boring</title>
		<link>http://www.mediatonic.com.au/index.php/2011/10/17/fireworks-are-soooooo-boring/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/10/17/fireworks-are-soooooo-boring/#comments</comments>
		<pubDate>Sun, 16 Oct 2011 17:36:24 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[media]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=3067</guid>
		<description><![CDATA[October 22 in LA: SkyFire debut the Tesla Coil Lightning Performance. Dance meets Tesla; here&#8217;s a sample of what we&#8217;re not doing in Perth this year:]]></description>
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		<title>Lame T-shirt warning</title>
		<link>http://www.mediatonic.com.au/index.php/2011/10/04/lame-t-shirt-warning/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/10/04/lame-t-shirt-warning/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 16:04:58 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[merchandising]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=3000</guid>
		<description><![CDATA[New official Media Tonic T-shirt. Todd Sampson. Pfft.]]></description>
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		<item>
		<title>When hyperbole is not enough</title>
		<link>http://www.mediatonic.com.au/index.php/2011/09/25/when-hyperbole-is-not-enough/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/09/25/when-hyperbole-is-not-enough/#comments</comments>
		<pubDate>Sun, 25 Sep 2011 13:00:30 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[facebook]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=2988</guid>
		<description><![CDATA[Facebook has made some changes. Try to remain calm. And here&#8217;s the pre-keynote send-up of Zuckerberg by SNL comic Andy Samberg which the Audienceberg all watched, not sure if it was okay to laugh.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Everybody&#8217;s a comedian</title>
		<link>http://www.mediatonic.com.au/index.php/2011/09/05/everybodys-a-comedian/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/09/05/everybodys-a-comedian/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 06:13:22 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=2955</guid>
		<description><![CDATA[Received this photo from a Perth industry leader on his return from Barcelona with the subject line: &#8220;When are you guys going to get serious about outdoor?&#8221;]]></description>
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		<item>
		<title>The 50 word billboard</title>
		<link>http://www.mediatonic.com.au/index.php/2011/09/05/the-50-word-billboard/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/09/05/the-50-word-billboard/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 00:49:16 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=2934</guid>
		<description><![CDATA[I recently read a David Ogilvy-inspired piece on copywriting that said: You can&#8217;t put 50 words of copy on a billboard alongside a high speed highway and expect the message to be read. And of course, that&#8217;s right, but billboards have changed as a medium since Ogilvy&#8217;s America. In malls and city centres, people do [...]]]></description>
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