Archive for the ‘media’ Category

The West Australian

Friday, February 29th, 2008

The stoush between The West and The Govt is covered this week on Radio National’s Media Report. Listen to an increasingly agitated Anthony Furnell talking to Attorney-General Jim McGinty, who doesn’t seem to really get it.

Traffic Network

Monday, February 25th, 2008

Photo by Johnny Alive
Photo by Johnny Alive

The West Australian reports on predictions of ‘traffic chaos’ for Perth commuters in coming years: a 40% increase by 2020. Interest in traffic, or avoiding it, has never been higher here, as we move towards Sydney conversation: traffic, parking, weather. In that order.

Our client the Australian Traffic Network provides the radio traffic news reports and does traffic incident gathering for TV and radio.

In Perth, radio coverage includes Mix 94.5, 92.9, 96FM, 6IX and 6PR. In Mandurah it’s Coast 97.3 and 6MM on the AM band. Roadblock coverage, very effective blitzkrieg advertising. Get the numbers from Mark or Dave; 9388 7844.

Foxtel shines

Thursday, February 21st, 2008

The brightest LED in the electronic media has just announced its half-yearly financial results – subscribers up 13%, profit up 62%, now in 38% of TV owning homes – and CEO Kim Williams has flagged ’substantial expansion’ of online activity in an interview in The Australian. Yes, you’re right, should be part of any national TV schedule. Call us for the specifics.

Sponsorship

Monday, February 18th, 2008

Michael Schumacher
Michael Schumacher

In partnership with the world’s premier sports and events management company, IMG, Media Tonic offer West Australian companies access to local, national and international talent for use as brand ambassadors, public speaking, advertising endorsements and all forms of sponsorship.

That talent pool includes supermodels, comedians, sports stars and high profile business figures.

Models include Gisele Bundchen, Kate Moss, Heidi Klum, Gemma Ward, Stephanie Seymour, Carolyn Murphy and Daria Werbowy.

Celebrities and personalities like Hillary Duff, Heidi Klum, Chris Evert, Jack Nicklaus, Gary Player, Spike Lee, Jack Welch, Pete Sampras and Steve Wozniak… Authors of famous books, broadcasters, inspirational high achievers; there are HUNDREDS of A-listers available from all parts of the globe.

Sports legends like Tiger Woods, Maria Sharapova, Venus Williams and the largest list of Australian sports stars – footballers, swimmers, cricketers…

Finally, we have access to an outstanding resource of world-class stand-up comedians if that’s your shtik.

Have a look at IMG’s Laugh Factory to get a sense of how much talent is available in this area.

Got talent? We are also able to assist high profile West Australians who are looking for corporate endorsement opportunities in Perth, Western Australia and nationally.

The full IMG talent pdf.

Call Mark or Dave on 08 93887844.

New record for STV

Monday, January 7th, 2008

STV share, December
STV share, December

Subscription TV continues to blitz it, Donna, with a highest-ever monthly share in December of 24.8%. (Based on metro homes).

Not only do advertisers get a high share of households, they are 26% more likely than non-subscribers to have a household size of 5 or more.