Here’s a Sydney example of how the ‘live read’ works well in a radio environment. In this case the client is the stage show Mary Poppins. The DJ picks up on the live read, extending the ad and turning it into genuine editorial. Which we all know works far better than a straight ad. The [...]
Not currently a product we offer but a good demonstration of how digital OOH is increasingly attractive to consumers and hence advertisers. Digital escalator panels allow for synchronisation and sequential video displays. It doesn’t just mean more impact, it means new kinds of brand storytelling, as you’ll rapidly see from the vid. Best Outdoor Innovation [...]
TVA is a french language network in Canada. One of its subsidiary companies, Tested on Humans, put together this heart-warming video about contemporary society and altruism. It’s also one of the finest examples we’ve seen of flashmobs and viral marketing.
oOh!media is running a Mr Big campaign promoting large format billboards. This is to remind people that big billboards actually work quite well compared to many other media. Recent research done by oOh! shows that URLs on billboards flick people’s switches and that customers associate large format advertising with big companies. You’ll see our demo [...]
Earlier this year McDonalds built an adult-sized playground that featured in their recent TV campaign. They have since extended that concept by adding an experiential marketing component and recreating elements of the adult playground across key locations in Sydney’s CBD. Media Tonic can develop bespoke experiential campaigns for a brand, working with oOh!media who helped [...]
Now there’s a headline that wouldn’t have made any sense ten years ago. The rest of this post covers off latest developments in Subscription TV as they relate to the West Australian market. Subscription television numbers continue to grow nationally; current rate of growth is 5% (Dec 09 vs Dec 08). WA is a poster [...]
Campaign Brief runs the Media Organisation of the Year Award. Congrats to the Nine sales team and Austereo who picked up the top two positions. Media Tonic came in equal sixth, up from tenth last year. It’s judged by 35 senior media managers around town on criteria like service efficiency, proactivity and innovation, delivery on [...]
No, not an oxymoron. A survey of the buying intentions of 1,972 American media planners. Planned spend for non-traditional media next year exceeds traditional. The full survey costs US$495, not unreasonable considering they work out of the Acropolis.
Subscription TV continues to improve its position relative to free-to-air. OzTAM results for the first half of 2009 show Subscription up 4.1% in metro and FTA down 1.5%. Subscription has a larger audience share than any free-to-air network with 23.2%. Ten Network on 17.4%. ABC 12.7%. We’d be buying shares in Consolidated Media too if [...]
The third in a series of video studies commissioned by Media Tonic on the subject of consumer behaviour.
