oOh!media is running a Mr Big campaign promoting large format billboards. This is to remind people that big billboards actually work quite well compared to many other media. Recent research done by oOh! shows that URLs on billboards flick people’s switches and that customers associate large format advertising with big companies. You’ll see our demo [...]
Earlier this year McDonalds built an adult-sized playground that featured in their recent TV campaign. They have since extended that concept by adding an experiential marketing component and recreating elements of the adult playground across key locations in Sydney’s CBD. Media Tonic can develop bespoke experiential campaigns for a brand, working with oOh!media who helped [...]
Now there’s a headline that wouldn’t have made any sense ten years ago. The rest of this post covers off latest developments in Subscription TV as they relate to the West Australian market. Subscription television numbers continue to grow nationally; current rate of growth is 5% (Dec 09 vs Dec 08). WA is a poster [...]
Campaign Brief runs the Media Organisation of the Year Award. Congrats to the Nine sales team and Austereo who picked up the top two positions. Media Tonic came in equal sixth, up from tenth last year. It’s judged by 35 senior media managers around town on criteria like service efficiency, proactivity and innovation, delivery on [...]
No, not an oxymoron. A survey of the buying intentions of 1,972 American media planners. Planned spend for non-traditional media next year exceeds traditional. The full survey costs US$495, not unreasonable considering they work out of the Acropolis.
Subscription TV continues to improve its position relative to free-to-air. OzTAM results for the first half of 2009 show Subscription up 4.1% in metro and FTA down 1.5%. Subscription has a larger audience share than any free-to-air network with 23.2%. Ten Network on 17.4%. ABC 12.7%. We’d be buying shares in Consolidated Media too if [...]
The third in a series of video studies commissioned by Media Tonic on the subject of consumer behaviour.
Unfortunately their website does not. The new site set up to market the newspaper media is not quite ready for publication. Search for ‘The Australian’, ‘The West Australian’, ‘Sydney Morning Herald’; zero results. Most things in the Media Toolbox don’t work. There is a Newspaper Locator and if they get that working, that would be [...]
Well actually they chose MCN, who Media Tonic represent in Western Australia. Details, details. 1.5 million unique visitors a month visit the foxsports.com.au site. In 2008 the most viewed sports web site in Australia. In August it was 18% ahead of 2007 levels. So as a result of this very sensible re-alignment, you now have [...]
BWS FM and BWS Digital Screens are new ad networks set up by TorchMedia within Australia’s largest liquor retailer (2.17 million customers per month). Clients wanting influence at point of purchase can now buy advertising that reaches only the buyer. Plus nobody has to listen to Howard Sattler. Torch has constructed these ad networks after [...]
