Media Tonic

Here are the real movie titles, via College Humour.

Ok, not really.

Via Matt Daly

Media Watch described last week the unsuccessful attempts of the not half bad Bazura Project to get itself noticed by TV Week’s Logie Awards. It’s a movie show not shown on WA TV. There should be more of that.

Anyhow, here they are receiving their Antenna Awards at Melbourne Community TV’s annual Gongs:

Katzenberg (Dreamworks) is talking up the future of 3D movies. I don’t care if I have to wear fancy glasses, if it works well, I’m there.

Here’s a comment by MG Siegler, who saw the new technology.

Intel’s Intru3D technology (someone was paid to invent that name) renders 3D video in real-time and Katzenberg says that by 2009 all of DreamWork Animation’s films will be both authored and offered in 3D.

Edward Norton in his non-academy award winning performance

Bradshaw not like Hulk. Give bad review. Rate Hulk one star.

Sex and the City

Vanity Fair goes to see Sex and the City, then records all the brands shown or mentioned in the film. It looks as though there will be no Academy Award this time around unless they introduce one for Product Placement. One of the comments on the article notes: ‘they screwed the pooch on this one’. I don’t know what that means but I expect it’s not good.

Meantime, Coke have used TorchMedia as part of their in-store Sex and the City promotion in Woolworths. Some innovation here with the first use of silver foiling on floor mats; a little hard to see in the photo but actually quite striking in-store.

The Torch offering includes illuminated posters at Shopping Centre entry points and floor mats at aisle entry or right bang in front of the fixture. We can assist with creative input if you have a relevant FMCG client.

A reminder that the TorchMedia reach extends to pharmacy, liquor and petro-convenience. 30 million shopper interactions nationally each week.