Sydney Racing Identity Bret Treasure is running seminars on web promotion at the Sheraton Hotel.
Bret claims there is room for improvement in ad agencies’ approach to web strategy and Search Engine Optimisation.
As if.
GREAT political advertising.
Now you’ve seen the popular version, here is the original. A political ad for Argentinian presidential candidate Lopez Murphy:
In the 2007 presidential election he got 1% of the popular vote.
In our last episode we revealed that Media Tonic is now selling on-line content in FOXSPORTS.com.au, Australia’s highest traffic web sports site. Actually, it’s 14 different MCN sites. I can now reveal to our fan base that we offer way sexy on-line video ads also.
The EyeBlaster technology does browser-sniffing, intelligent loading and the video player can be skinned with the brand’s livery. Recommend having a look at the i-Phone and Dove samples to get a sense of what’s possible.
This format is very flexible: (a) 15, 30, 60 sec formats with no extra charge for the longer formats (b) 4:3 or 16:9 and (c) FREQUENCY CONTROL. You can cap an ad to one impression per user per day or one impression per campaign. This is too fabulous.
CPM is $60. Minimum booking is $5K. Incredibly detailed reporting down to how many seconds people watch for and whether they adjust the volume. Go crazy.
Full details from Dave or Mark on 9388 7844.
UK research commissioned by Thinkbox and the Internet Ad Bureau looked at detailed behaviour of ‘tech-savvy’ users as an indication of future media patterns. Interesting conclusions:
Our industry partners Foxtel are very strong in this area. If you’d like a briefing on future directions, contact Mark or Dave and we’ll put something together for you.
08 9388 7844.
Media Tonic