And where she stops, nobody knows. The expression comes from the American radio and TV show, The Original Amateur Hour. Which ran for half an hour incidentally. Anyway, vaguely à propos of that, here’s a great use of metaphor to tell the brand story. It’s an online competition run for Volkswagen in Norway. And by [...]
Sydney Racing Identity Bret Treasure is running seminars on web promotion at the Sheraton Hotel. Bret claims there is room for improvement in ad agencies’ approach to web strategy and Search Engine Optimisation. As if.
GREAT political advertising. Now you’ve seen the popular version, here is the original. A political ad for Argentinian presidential candidate Lopez Murphy: In the 2007 presidential election he got 1% of the popular vote.
In our last episode we revealed that Media Tonic is now selling on-line content in FOXSPORTS.com.au, Australia’s highest traffic web sports site. Actually, it’s 14 different MCN sites. I can now reveal to our fan base that we offer way sexy on-line video ads also. The EyeBlaster technology does browser-sniffing, intelligent loading and the video [...]
UK research commissioned by Thinkbox and the Internet Ad Bureau looked at detailed behaviour of ‘tech-savvy’ users as an indication of future media patterns. Interesting conclusions: Purchase and usage intent increase by 50% where consumers access both media. Half of respondents are online while watching TV. Every day. Our industry partners Foxtel are very strong [...]
