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	<title>Media Tonic &#187; online</title>
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	<link>http://www.mediatonic.com.au</link>
	<description>Media sales representation in Western Australia</description>
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		<title>Round and round she goes</title>
		<link>http://www.mediatonic.com.au/index.php/2011/08/23/round-and-round-she-goes/</link>
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		<pubDate>Tue, 23 Aug 2011 08:31:28 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[online]]></category>

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		<description><![CDATA[And where she stops, nobody knows. The expression comes from the American radio and TV show, The Original Amateur Hour. Which ran for half an hour incidentally. Anyway, vaguely à propos of that, here&#8217;s a great use of metaphor to tell the brand story. It&#8217;s an online competition run for Volkswagen in Norway. And by [...]]]></description>
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		<title>Seminar for owners of invisible web pages</title>
		<link>http://www.mediatonic.com.au/index.php/2009/02/23/seminar-for-owners-of-invisible-web-pages/</link>
		<comments>http://www.mediatonic.com.au/index.php/2009/02/23/seminar-for-owners-of-invisible-web-pages/#comments</comments>
		<pubDate>Mon, 23 Feb 2009 07:02:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[online]]></category>

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		<description><![CDATA[Sydney Racing Identity Bret Treasure is running seminars on web promotion at the Sheraton Hotel. Bret claims there is room for improvement in ad agencies&#8217; approach to web strategy and Search Engine Optimisation. As if.]]></description>
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		<title>Lost generation</title>
		<link>http://www.mediatonic.com.au/index.php/2009/02/10/lost-generation/</link>
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		<pubDate>Tue, 10 Feb 2009 06:20:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[politics]]></category>

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		<description><![CDATA[GREAT political advertising. Now you&#8217;ve seen the popular version, here is the original. A political ad for Argentinian presidential candidate Lopez Murphy: In the 2007 presidential election he got 1% of the popular vote.]]></description>
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		<title>FREQUENCY CONTROL</title>
		<link>http://www.mediatonic.com.au/index.php/2008/12/14/on-line-video-with-frequency-control/</link>
		<comments>http://www.mediatonic.com.au/index.php/2008/12/14/on-line-video-with-frequency-control/#comments</comments>
		<pubDate>Sun, 14 Dec 2008 08:11:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[foxsports]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/index.php/2008/12/14/on-line-video-with-frequency-control/</guid>
		<description><![CDATA[In our last episode we revealed that Media Tonic is now selling on-line content in FOXSPORTS.com.au, Australia&#8217;s highest traffic web sports site. Actually, it&#8217;s 14 different MCN sites. I can now reveal to our fan base that we offer way sexy on-line video ads also. The EyeBlaster technology does browser-sniffing, intelligent loading and the video [...]]]></description>
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		<title>TV and online together</title>
		<link>http://www.mediatonic.com.au/index.php/2008/07/23/tv-and-online-together/</link>
		<comments>http://www.mediatonic.com.au/index.php/2008/07/23/tv-and-online-together/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 05:26:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[foxtel]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[subscription]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/index.php/2008/07/23/tv-and-online-together/</guid>
		<description><![CDATA[UK research commissioned by Thinkbox and the Internet Ad Bureau looked at detailed behaviour of &#8216;tech-savvy&#8217; users as an indication of future media patterns. Interesting conclusions: Purchase and usage intent increase by 50% where consumers access both media. Half of respondents are online while watching TV. Every day. Our industry partners Foxtel are very strong [...]]]></description>
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