This is so clever Media Tonic thought of it years ago. Ambient ad for the Mercedes-Benz C-350 Coupe by BBDO in Toronto. The sign is blurred, the billboard is blurred; even the fire hydrant and the mail box are street props. Via Andrew Sullivan and also Copyranter who has a very ranty About Me. [...]
You can do some pretty great stuff with outdoor advertising and a little imagination. This OOH promotion helped launch radio station 96.3 in Glasgow. Happy to kick around Out of Home advertising ideas if you have a client and half a budget. Call Dave or Mark on 9388 7844. Via Gizmodo.
Actually, no, it’s one of a number of Lego outdoor ads cooked up by Ogilvy’s in Malaysia. Evidently advertising agencies are more creative over there. It’s what they call the Malaysian Solution. Come on you big nose Aussies; spread some creative imagination across our prime billboard locations. Passively click the image for the Lego campaign [...]
Received this photo from a Perth industry leader on his return from Barcelona with the subject line: “When are you guys going to get serious about outdoor?”
I recently read a David Ogilvy-inspired piece on copywriting that said: You can’t put 50 words of copy on a billboard alongside a high speed highway and expect the message to be read. And of course, that’s right, but billboards have changed as a medium since Ogilvy’s America. In malls and city centres, people do [...]
State of the art advertising at that time: Nothing like a beer and a smoke. TWO kinds of beer; life was good. Newspaper, TV and magazine advertising were powering along. Price Waterhouse Coopers release the Entertainment and Media Outlook report on August 3rd. It points to strong growth in Internet, Subscription TV, Out of Home [...]
We continue to pursue a client interested in a large scale 3D Projection Mapping project. Around 60,000 people attended Liverpool’s On The Waterfront event produced by our new best friends The Macula. Some righteous dude calculated an economic benefit of over $1.5M. Here, the re-developed Perth waterfront would be an obvious project. If you have [...]
Not currently a product we offer but a good demonstration of how digital OOH is increasingly attractive to consumers and hence advertisers. Digital escalator panels allow for synchronisation and sequential video displays. It doesn’t just mean more impact, it means new kinds of brand storytelling, as you’ll rapidly see from the vid. Best Outdoor Innovation [...]
Adam Marshall from OMD had some nice things to say in AdNews about our oOh!media Spectaculars on the Perth-Bunbury Highway. oOh!media is ramping up outdoor inventory in WA; we’re busy catching up to other states in the quality of structures and locations. New Spectaculars have been installed on the Kwinana freeway before Mandurah and at [...]
3D Projection Mapping is moving from the art community to commercial sponsorship. Wait; that’s us! Call to discuss? Mark is on 9388 7844. Agency was Memac Ogilvy. This regional launch is part of a global relaunch for the brand. Creative by The Macula (www.themacula.com), production by Tomato Production.
