A brilliant piece of interactive outdoor promotion for the show Vampire Diaries that engaged people on a powerful scale, as the video shows. The TV/movie industry is particularly good at this sort of thing but interactive outdoor can work just as well for a brand, a retailer or a public information campaign. Come on people; let’s work up a concept. A good idea well executed can lead to Internet and email exposure internationally.
Media Tonic have officially taken on representation of oOhmedia in Western Australia – we had the party to prove it. Congrats to Michael from OMD and Mark from McDonalds; they won Raymond Weil watches worth around $2,000. Around 120 guests; much rejoicing. How much do you know about oOhmedia’s properties? Call Dave or Mark for a run down. 9388 7844.
Media Tonic is pleased to announce our representation of oOh!media, Australia’s most dynamic and progressive out-of-home advertising company. They’re 15 years old and now in WA have built a substantial inventory including retail advertising in 60 shopping centres, large format billboards and a regional presence.
Their still-growing business is now at the point where they want to ‘increase the intensity of their level of service’ and have some on-the-ground representation in Perth. So come and have an intense discussion with us. We’re on the ground; well we were until Dave got a red card and cost us the match.
Thanks to Clive Bingwa of 303 and Kiaran Geen of OMD who had nice things to say about Media Tonic in the oOh! press release.
oOh! Read here about out-of-home advertising and the environment. And here’s the presser.
Once in a while it’s brought home to us what a thrill it is being in the out-of-home space at this time in history. Have a look at this 20 second video and contemplate what it means for shop windows, car windows and iconic buildings:
Not only are we now taking our screens with us in our pockets, we’re seeing the beginnings of new formats in public places. Exciting times.
The digitisation of outdoor spaces is being driven by advertisers who collaborate with artists and digital agencies to create public art events. We’re watching the transition of outdoor as a medium from static posters to video storytelling with the potential for a creative campaign to generate enormous buzz locally and on the Internet. We have some exciting outdoor locations in the mix (including the Murray Street screen currently being commissioned). We’re just lookin’ for the right advertisers and creatives.
Check out the latest in outdoor projection creativity; this one a Samsung promotion in Holland.
A very clever campaign being run in the Netherlands that confronts people with their own inaction during a violent situation. Our screen in the Murray Street Mall is about to be commissioned; would love to do something innovative like this with the right client. Throw this at your creatives and see what sticks.
Via Adrants.
Some time ago Media Tonic provided vividwireless with six sponsorship and outdoor concepts (working through agency channels) and one of these was picked up by the client. The Red Bull Air Race is a good fit for vividwireless whose story is seriously fast broadband. A National Team Sponsorship involves 260,000 West Australians, has good launch proximity and of course, there is the speed thing.
Some of the promotional concepts presented were for existing products; some for quite new products. Clients looking for refreshing concepts in sponsorship, Out of Home, experiential and ambient may wish to use the curly tentacles of Media Tonic. We’re generally good for a coffee and a Red Bull.
Here is the Abu Dhabi highlights video:
Now that we have a big screen organised for the middle of the Murray Street Mall (Perth’s busiest), you may like to cook up a concept for it.
Here’s one to get you thinking…
In case you missed our educative post about the impending 28 square metres LED screen in the Murray Street Mall and its resulting advertising opportunities, you can now download a three slide PowerPoint* that fills in the pixels.
We think there are opportunities here for retailers especially, given the ability to hinge advertising messages to highly topical events and synchronise with daily or weekly promotions. “Last hours: world ends soon”.
Research by the Digital Signage Association in 2009 found that over 40% of 1200 industry respondents believed Retail had the most to gain from digital signage.
53% of respondents were expecting to spend more on digital signage.
*PowerPoint is a trademark of Microsoft Inc.
You know what’s beautiful about the Murray Street Mall? 45,000 pedestrians per day. All of them beautiful people. FYI, that is 40% MORE than the Hay Street Mall, due in part to the new train station. The new centre of Perth. Hay Street Mall foot traffic is 25% down since 1993 and Murray Street Mall now has more foot traffic than George Street in Sydney and matches Swanston Street in Melbourne according to a study by Gehl Architects.
Screentech has appointed Media Tonic to manage (limited) advertising sales for the Murray Street Mall Big Screen which will be commissioned early in 2010.
It’s 30 square metres in size with a 20mm pitch – opportunity for a pun about sales or cricket but we’re not going there. If you’re interested in a new, serious-high-traffic medium, you know, call. It’s a logical spot for “Today Only” offers if you’re a big city retailer.
And I’ll tell you something else about Murray Street. It was named after Sir George Murray who was Secretary of State for War and the Colonies at the time Western Australia was founded. And here’s the connection: Murray was born in Perth in Scotland and was the member for Perthshire at the time. I dare say naming a new city after the home town went down well in the electorate.
