3D Projection Mapping is moving from the art community to commercial sponsorship. Wait; that’s us! Call to discuss? Mark is on 9388 7844. Agency was Memac Ogilvy. This regional launch is part of a global relaunch for the brand. Creative by The Macula (www.themacula.com), production by Tomato Production.
oOh!media is running a Mr Big campaign promoting large format billboards. This is to remind people that big billboards actually work quite well compared to many other media. Recent research done by oOh! shows that URLs on billboards flick people’s switches and that customers associate large format advertising with big companies. You’ll see our demo [...]
If you travelled down south over the summer holidays, you’d be familiar with oOh!media’s Perth-Bunbury Highway Spectaculars (big signs; rooly big signs). Props to the RAC for the creative and extension pictured here. We’ll soon have another Spectacularen route to Mandurah. Ping us if you want a look in. 9388 7844. These days there’s some [...]
Here’s a great example of creative designed specifically for the outdoor medium. The RAC spectacular pictured is one of our new West Australian oOh!media sites. The third site on the romantically named Perth Bunbury Highway will be completed next week. The spectaculars represent the first innovation in large format outdoor inventory in a very long [...]
A brilliant piece of interactive outdoor promotion for the show Vampire Diaries that engaged people on a powerful scale, as the video shows. The TV/movie industry is particularly good at this sort of thing but interactive outdoor can work just as well for a brand, a retailer or a public information campaign. Come on people; [...]
Media Tonic have officially taken on representation of oOhmedia in Western Australia – we had the party to prove it. Congrats to Michael from OMD and Mark from McDonalds; they won Raymond Weil watches worth around $2,000. Around 120 guests; much rejoicing. How much do you know about oOhmedia’s properties? Call Dave or Mark for [...]
Media Tonic is pleased to announce our representation of oOh!media, Australia’s most dynamic and progressive out-of-home advertising company. They’re 15 years old and now in WA have built a substantial inventory including retail advertising in 60 shopping centres, large format billboards and a regional presence. Their still-growing business is now at the point where they [...]
Once in a while it’s brought home to us what a thrill it is being in the out-of-home space at this time in history. Have a look at this 20 second video and contemplate what it means for shop windows, car windows and iconic buildings: Not only are we now taking our screens with us [...]
The digitisation of outdoor spaces is being driven by advertisers who collaborate with artists and digital agencies to create public art events. We’re watching the transition of outdoor as a medium from static posters to video storytelling with the potential for a creative campaign to generate enormous buzz locally and on the Internet. We have [...]
A very clever campaign being run in the Netherlands that confronts people with their own inaction during a violent situation. Our screen in the Murray Street Mall is about to be commissioned; would love to do something innovative like this with the right client. Throw this at your creatives and see what sticks. Via Adrants.
