Increasingly, it’s about putting your brand into a public space in a way that turns heads. If you’ve got a cool idea and want to bring it to life, or if you’ve got a brief that says, ‘show us something different’, give us a call on 9388 7844.
One of the best Australian examples of mashing big screens and application development; the sort of thing we have the capacity to assist agencies with. VicRoads and JWT took gold at the 2010 Clios with this; they also got their message across powerfully and reached a large youth demographic. Congrats to all involved. Give Dave or Mark a call if you have ideas you need to bounce around or cost; 9388 7844.
A brilliant piece of interactive outdoor promotion for the show Vampire Diaries that engaged people on a powerful scale, as the video shows. The TV/movie industry is particularly good at this sort of thing but interactive outdoor can work just as well for a brand, a retailer or a public information campaign. Come on people; let’s work up a concept. A good idea well executed can lead to Internet and email exposure internationally.
Media Tonic have officially taken on representation of oOhmedia in Western Australia – we had the party to prove it. Congrats to Michael from OMD and Mark from McDonalds; they won Raymond Weil watches worth around $2,000. Around 120 guests; much rejoicing. How much do you know about oOhmedia’s properties? Call Dave or Mark for a run down. 9388 7844.
Media Tonic is pleased to announce our representation of oOh!media, Australia’s most dynamic and progressive out-of-home advertising company. They’re 15 years old and now in WA have built a substantial inventory including retail advertising in 60 shopping centres, large format billboards and a regional presence.
Their still-growing business is now at the point where they want to ‘increase the intensity of their level of service’ and have some on-the-ground representation in Perth. So come and have an intense discussion with us. We’re on the ground; well we were until Dave got a red card and cost us the match.
Thanks to Clive Bingwa of 303 and Kiaran Geen of OMD who had nice things to say about Media Tonic in the oOh! press release.
oOh! Read here about out-of-home advertising and the environment. And here’s the presser.
Once in a while it’s brought home to us what a thrill it is being in the out-of-home space at this time in history. Have a look at this 20 second video and contemplate what it means for shop windows, car windows and iconic buildings:
Not only are we now taking our screens with us in our pockets, we’re seeing the beginnings of new formats in public places. Exciting times.
The digitisation of outdoor spaces is being driven by advertisers who collaborate with artists and digital agencies to create public art events. We’re watching the transition of outdoor as a medium from static posters to video storytelling with the potential for a creative campaign to generate enormous buzz locally and on the Internet. We have some exciting outdoor locations in the mix (including the Murray Street screen currently being commissioned). We’re just lookin’ for the right advertisers and creatives.
Check out the latest in outdoor projection creativity; this one a Samsung promotion in Holland.
A very clever campaign being run in the Netherlands that confronts people with their own inaction during a violent situation. Our screen in the Murray Street Mall is about to be commissioned; would love to do something innovative like this with the right client. Throw this at your creatives and see what sticks.
Via Adrants.
Some time ago Media Tonic provided vividwireless with six sponsorship and outdoor concepts (working through agency channels) and one of these was picked up by the client. The Red Bull Air Race is a good fit for vividwireless whose story is seriously fast broadband. A National Team Sponsorship involves 260,000 West Australians, has good launch proximity and of course, there is the speed thing.
Some of the promotional concepts presented were for existing products; some for quite new products. Clients looking for refreshing concepts in sponsorship, Out of Home, experiential and ambient may wish to use the curly tentacles of Media Tonic. We’re generally good for a coffee and a Red Bull.
Here is the Abu Dhabi highlights video:
Now that we have a big screen organised for the middle of the Murray Street Mall (Perth’s busiest), you may like to cook up a concept for it.
Here’s one to get you thinking…
