Our sister company Big Screen Perth had a showpiece job recently, landing the production and screen hire contract for the Queen’s Birthday BBQ (admit it, you were there). Ten big screens, microwave links across Langley Park, Supreme Court Gardens, the Perth Foreshore and the Perth Esplanade, coverage of the motorcade (motorcade; love that word) and [...]
This is so clever Media Tonic thought of it years ago. Ambient ad for the Mercedes-Benz C-350 Coupe by BBDO in Toronto. The sign is blurred, the billboard is blurred; even the fire hydrant and the mail box are street props. Via Andrew Sullivan and also Copyranter who has a very ranty About Me. [...]
You can do some pretty great stuff with outdoor advertising and a little imagination. This OOH promotion helped launch radio station 96.3 in Glasgow. Happy to kick around Out of Home advertising ideas if you have a client and half a budget. Call Dave or Mark on 9388 7844. Via Gizmodo.
October 22 in LA: SkyFire debut the Tesla Coil Lightning Performance. Dance meets Tesla; here’s a sample of what we’re not doing in Perth this year:
Actually, no, it’s one of a number of Lego outdoor ads cooked up by Ogilvy’s in Malaysia. Evidently advertising agencies are more creative over there. It’s what they call the Malaysian Solution. Come on you big nose Aussies; spread some creative imagination across our prime billboard locations. Passively click the image for the Lego campaign [...]
Received this photo from a Perth industry leader on his return from Barcelona with the subject line: “When are you guys going to get serious about outdoor?”
I recently read a David Ogilvy-inspired piece on copywriting that said: You can’t put 50 words of copy on a billboard alongside a high speed highway and expect the message to be read. And of course, that’s right, but billboards have changed as a medium since Ogilvy’s America. In malls and city centres, people do [...]
The opera was terrible but the stage rocked. In 1946 an Austrian town so small it didn’t have a concert hall hosted an arts festival. They built a stage on the most beautiful part of town; the lake. Now they attract a quarter of a million visitors annually and sell 98% of tickets. Here’s their [...]
State of the art advertising at that time: Nothing like a beer and a smoke. TWO kinds of beer; life was good. Newspaper, TV and magazine advertising were powering along. Price Waterhouse Coopers release the Entertainment and Media Outlook report on August 3rd. It points to strong growth in Internet, Subscription TV, Out of Home [...]
We continue to pursue a client interested in a large scale 3D Projection Mapping project. Around 60,000 people attended Liverpool’s On The Waterfront event produced by our new best friends The Macula. Some righteous dude calculated an economic benefit of over $1.5M. Here, the re-developed Perth waterfront would be an obvious project. If you have [...]
