Media Tonic

In case you missed our educative post about the impending 28 square metres LED screen in the Murray Street Mall and its resulting advertising opportunities, you can now download a three slide PowerPoint* that fills in the pixels.

We think there are opportunities here for retailers especially, given the ability to hinge advertising messages to highly topical events and synchronise with daily or weekly promotions. “Last hours: world ends soon”.

Research by the Digital Signage Association in 2009 found that over 40% of 1200 industry respondents believed Retail had the most to gain from digital signage.

53% of respondents were expecting to spend more on digital signage.

*PowerPoint is a trademark of Microsoft Inc.

You know what’s beautiful about the Murray Street Mall? 45,000 pedestrians per day. All of them beautiful people. FYI, that is 40% MORE than the Hay Street Mall, due in part to the new train station. The new centre of Perth. Hay Street Mall foot traffic is 25% down since 1993 and Murray Street Mall now has more foot traffic than George Street in Sydney and matches Swanston Street in Melbourne according to a study by Gehl Architects.

Screentech has appointed Media Tonic to manage (limited) advertising sales for the Murray Street Mall Big Screen which will be commissioned early in 2010.

It’s 30 square metres in size with a 20mm pitch – opportunity for a pun about sales or cricket but we’re not going there. If you’re interested in a new, serious-high-traffic medium, you know, call. It’s a logical spot for “Today Only” offers if you’re a big city retailer.

And I’ll tell you something else about Murray Street. It was named after Sir George Murray who was Secretary of State for War and the Colonies at the time Western Australia was founded. And here’s the connection: Murray was born in Perth in Scotland and was the member for Perthshire at the time. I dare say naming a new city after the home town went down well in the electorate.

More developments in LED large format advertising: Melville now hosts the latest in static digital screens – first Wireless Hill, now this.

50,000 cars a day travel past it on Leach Hwy (it’s next to Bunnings; you won’t miss it) and we’ve undertaken to find a major advertiser interested in 50% of content. Creative executions – animated graphics and text – can be regularly changed and are in 10 second bursts.

Yes, they’re the City of Melville armorial bearings. Read more about them here.

We’ll shortly be landing at Minneapolis Airport. Media Tonic would like to announce that they now represent the AirAsia network in Western Australia. It’s the largest low-cost air carrier in Asia; around 37,000 Australians fly AirAsia each month. Passengers skew towards medical professionals, government, military, education and self-employed. There are onground advertising opportunities such as boarding passes and booking tickets. You’ll be able to access the airline’s e-newsletters (over a million subscribers) and advertise on booking confirmation emails.

Onboard promotion can include decorated tray tables, overhead lockers, flyers, napkins, in-flight magazine and television advertising as well as product sampling. And the online opportunities are substantial. You’ll be able to run campaigns in the Air Asia portal which has more than twice the reach of the Qantas site – 20 million unique visitors in the last monthly figures we’ve sighted. Importantly, you can do geo-targeting and you can be language-specific.

Everything from decorating beverage cups to sign-writing an entire aircraft (example of the Oakland Raiders’ AirAsia plane above). Onground, onboard and online. One of the most flexible products we’ve seen. Worth discussing? Call David (Air) Fare or Mark Sydney (Stopover) Treasure on 9388 7844. They’ll be on their laptops.

Here’s a video that proves the ability of outdoor advertising to improve health outcomes.

Such incredibly low key advertising. The video series is sponsored by Volkswagen but the venue seemed to carry no branding whatsoever. Obviously looking to position Volkswagen as a ‘fun’ brand; an interesting example of video combined with outdoor interactive. Give us a call if you have a client looking to use outdoor for re-positioning. 9388 7844.

Simply the finest piece of outdoor projection we’ve ever seen. Created for a festival in the UK. Well worth a couple of minutes of your time if you’re interested in outdoor advertising and who isn’t?

Happy to discuss Outdoor Projection if you have a project in mind.

Red Outdoor are doing great work with the latest large-format display technology. We can put pictures of you as a baby in 24 shopping centres in WA – including Karrinyup and Galleria. Recent samples of Red’s work:

Hey LOOK! It’s Barry Manilow performing on a stage that fell off the back of a TRUCK!

Racing & Wagering Western Australia (RWWA) has the biggest, scariest, most transportable big-screen experience since the bears were bad. Come along to Media Tonic’s demonstration of it. We’re doing tea and scones.

The Real Man’s Big Screen is 46m2 of mobile LED on a 23 tonne semi trailer. The screen hydraulically lifts to reveal a full performance stage. New to Perth, this thing is going to crash through:

• Experiential & Promotional Activities
• Major Sporting Events
• Concerts & Festivals
• Functions & Exhibitions
• Outdoor Advertising

Got a client in that space? Let’s throw some ideas around.

Date: Thursday 3rd September, 2009
Time: 10.30 am – 12 noon
Venue: Belmont Racecourse
Victoria Park Drive, Burswood, WA
(Off Graham Farmer Freeway)

RSVP: Monday 31st August, 2009 (yes, this Monday) to Heather at Media Tonic: 9388 7844 or email heather[at]mediatonic{dot}com(dot)au.

Here she is. Isn’t she beautiful?

Roll up! Roll up! No, put it away; have some fairy floss instead.

400,000+ West Australians went to the Perth Royal Show last year and guess what they all saw? No, NOT the cake decorating: the BIG SCREENS in the main arena. It’s a once-a-year opportunity to blitz nearly half the population of Perth.

What about you little fella? Have you got $66 for a 30 second ad? Come up the front here. Give him a round of applause ladies and gentlemen…

Why SURE there’s a minimum level of expenditure folks but you DO want to reach the whole 400,000 don’t you? Mr Fare and Mr Treasure are here today to answer your questions and you won’t leave here disappointed, no sir.

Some innovative creative in some of these; mostly outdoor ads. If you own a Large Blank Wall or a Conspicuous Public Asset, you may be able to monetise that while attracting some attention. Also interested in talking to any West Australian organisation with high traffic and the potential to host a digital advertising network. Mark or Dave: 9388 7844.