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	<title>Media Tonic &#187; outdoor</title>
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	<link>http://www.mediatonic.com.au</link>
	<description>Media sales representation in Western Australia</description>
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		<title>Cutting edge interactive media</title>
		<link>http://www.mediatonic.com.au/index.php/2010/07/30/cutting-edge-interactive-media/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/07/30/cutting-edge-interactive-media/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 07:07:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1812</guid>
		<description><![CDATA[
A brilliant piece of interactive outdoor promotion for the show Vampire Diaries that engaged people on a powerful scale, as the video shows. The TV/movie industry is particularly good at this sort of thing but interactive outdoor can work just as well for a brand, a retailer or a public information campaign. Come on people; [...]]]></description>
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		<item>
		<title>Outdoor party, indoors</title>
		<link>http://www.mediatonic.com.au/index.php/2010/07/30/outdoor-party-indoors/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/07/30/outdoor-party-indoors/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 05:25:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1805</guid>
		<description><![CDATA[
Media Tonic have officially taken on representation of oOhmedia in Western Australia – we had the party to prove it. Congrats to Michael from OMD and Mark from McDonalds; they won Raymond Weil watches worth around $2,000. Around 120 guests; much rejoicing. How much do you know about oOhmedia&#8217;s properties? Call Dave or Mark for [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>oOh! and Media Tonic synergise</title>
		<link>http://www.mediatonic.com.au/index.php/2010/06/30/ooh-and-media-tonic-synergise/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/06/30/ooh-and-media-tonic-synergise/#comments</comments>
		<pubDate>Wed, 30 Jun 2010 04:45:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1713</guid>
		<description><![CDATA[
Media Tonic is pleased to announce our representation of oOh!media, Australia&#8217;s most dynamic and progressive out-of-home advertising company. They&#8217;re 15 years old and now in WA have built a substantial inventory including retail advertising in 60 shopping centres, large format billboards and a regional presence. 
Their still-growing business is now at the point where they [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Partially obscuring a window near you</title>
		<link>http://www.mediatonic.com.au/index.php/2010/06/28/partially-obscuring-a-window-near-you/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/06/28/partially-obscuring-a-window-near-you/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 08:05:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1732</guid>
		<description><![CDATA[Once in a while it&#8217;s brought home to us what a thrill it is being in the out-of-home space at this time in history. Have a look at this 20 second video and contemplate what it means for shop windows, car windows and iconic buildings:

Not only are we now taking our screens with us in [...]]]></description>
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		</item>
		<item>
		<title>In the future, advertising is all outdoor</title>
		<link>http://www.mediatonic.com.au/index.php/2010/06/04/in-the-future-advertising-is-all-outdoor/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/06/04/in-the-future-advertising-is-all-outdoor/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 05:48:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1646</guid>
		<description><![CDATA[The digitisation of outdoor spaces is being driven by advertisers who collaborate with artists and digital agencies to create public art events. We&#8217;re watching the transition of outdoor as a medium from static posters to video storytelling with the potential for a creative campaign to generate enormous buzz locally and on the Internet. We have [...]]]></description>
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		</item>
		<item>
		<title>Using outdoor for the public good</title>
		<link>http://www.mediatonic.com.au/index.php/2010/04/30/using-outdoor-for-the-public-good/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/04/30/using-outdoor-for-the-public-good/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 01:42:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[interactive]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1473</guid>
		<description><![CDATA[A very clever campaign being run in the Netherlands that confronts people with their own inaction during a violent situation. Our screen in the Murray Street Mall is about to be commissioned; would love to do something innovative like this with the right client. Throw this at your creatives and see what sticks.

Via Adrants.
]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>The curly tentacles of Media Tonic</title>
		<link>http://www.mediatonic.com.au/index.php/2010/04/01/the-curly-tentacles-of-media-tonic/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/04/01/the-curly-tentacles-of-media-tonic/#comments</comments>
		<pubDate>Thu, 01 Apr 2010 01:43:03 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>
		<category><![CDATA[sponsorship]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1378</guid>
		<description><![CDATA[
Some time ago Media Tonic provided vividwireless with six sponsorship and outdoor concepts (working through agency channels) and one of these was picked up by the client. The Red Bull Air Race is a good fit for vividwireless whose story is seriously fast broadband. A National Team Sponsorship involves 260,000 West Australians, has good launch [...]]]></description>
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		</item>
		<item>
		<title>Interactive + outdoor = high impact</title>
		<link>http://www.mediatonic.com.au/index.php/2010/03/15/interactive-outdoor-high-impact/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/03/15/interactive-outdoor-high-impact/#comments</comments>
		<pubDate>Mon, 15 Mar 2010 06:31:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1339</guid>
		<description><![CDATA[
Now that we have a big screen organised for the middle of the Murray Street Mall (Perth&#8217;s busiest), you may like to cook up a concept for it.
Here&#8217;s one to get you thinking&#8230;

Source
]]></description>
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		</item>
		<item>
		<title>Retail and digital</title>
		<link>http://www.mediatonic.com.au/index.php/2010/01/31/digital-signage-outdoor/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/01/31/digital-signage-outdoor/#comments</comments>
		<pubDate>Sun, 31 Jan 2010 02:01:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1140</guid>
		<description><![CDATA[In case you missed our educative post about the impending 28 square metres LED screen in the Murray Street Mall and its resulting advertising opportunities, you can now download a three slide PowerPoint* that fills in the pixels.
We think there are opportunities here for retailers especially, given the ability to hinge advertising messages to highly [...]]]></description>
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		</item>
		<item>
		<title>Perth: the shocking facts</title>
		<link>http://www.mediatonic.com.au/index.php/2009/12/11/perth-the-shocking-facts/</link>
		<comments>http://www.mediatonic.com.au/index.php/2009/12/11/perth-the-shocking-facts/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 09:17:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1008</guid>
		<description><![CDATA[
You know what&#8217;s beautiful about the Murray Street Mall? 45,000 pedestrians per day. All of them beautiful people. FYI, that is 40% MORE than the Hay Street Mall, due in part to the new train station. The new centre of Perth. Hay Street Mall foot traffic is 25% down since 1993 and Murray Street Mall [...]]]></description>
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