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	<title>Media Tonic &#187; outdoor</title>
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	<description>Media sales representation in Western Australia</description>
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		<title>Win Big in NY</title>
		<link>http://www.mediatonic.com.au/index.php/2012/02/06/win-big-in-ny/</link>
		<comments>http://www.mediatonic.com.au/index.php/2012/02/06/win-big-in-ny/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 08:22:26 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=3285</guid>
		<description><![CDATA[NY = New York. oOh!media is running a competition promoting awareness of Big Billboards. Look! A big billboard! There are prizes: several trips to NY, awarded to ad agency people who like that sort of thing. There will be a winner in WA. WA = Western Australia. Campaign Brief also wrote about this competition so [...]]]></description>
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		<title>The screen, the Queen</title>
		<link>http://www.mediatonic.com.au/index.php/2011/12/07/the-screen-the-queen/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/12/07/the-screen-the-queen/#comments</comments>
		<pubDate>Wed, 07 Dec 2011 05:15:50 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[big screen]]></category>
		<category><![CDATA[event]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=3197</guid>
		<description><![CDATA[Our sister company Big Screen Perth had a showpiece job recently, landing the production and screen hire contract for the Queen&#8217;s Birthday BBQ (admit it, you were there). Ten big screens, microwave links across Langley Park, Supreme Court Gardens, the Perth Foreshore and the Perth Esplanade, coverage of the motorcade (motorcade; love that word) and [...]]]></description>
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		<title>This photo is not Photoshopped</title>
		<link>http://www.mediatonic.com.au/index.php/2011/11/08/this-photo-is-not-photoshopped/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/11/08/this-photo-is-not-photoshopped/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 03:18:28 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ambient]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=3110</guid>
		<description><![CDATA[This is so clever Media Tonic thought of it years ago. Ambient ad for the Mercedes-Benz C-350 Coupe by BBDO in Toronto. The sign is blurred, the billboard is blurred; even the fire hydrant and the mail box are street props. &#160; Via Andrew Sullivan and also Copyranter who has a very ranty About Me. [...]]]></description>
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		<title>Free idea: please take one</title>
		<link>http://www.mediatonic.com.au/index.php/2011/10/23/free-idea-please-take-one/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/10/23/free-idea-please-take-one/#comments</comments>
		<pubDate>Sun, 23 Oct 2011 08:11:12 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=3072</guid>
		<description><![CDATA[You can do some pretty great stuff with outdoor advertising and a little imagination. This OOH promotion helped launch radio station 96.3 in Glasgow. Happy to kick around Out of Home advertising ideas if you have a client and half a budget. Call Dave or Mark on 9388 7844. Via Gizmodo.]]></description>
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		<title>Fireworks are soooooo boring</title>
		<link>http://www.mediatonic.com.au/index.php/2011/10/17/fireworks-are-soooooo-boring/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/10/17/fireworks-are-soooooo-boring/#comments</comments>
		<pubDate>Sun, 16 Oct 2011 17:36:24 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[media]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=3067</guid>
		<description><![CDATA[October 22 in LA: SkyFire debut the Tesla Coil Lightning Performance. Dance meets Tesla; here&#8217;s a sample of what we&#8217;re not doing in Perth this year:]]></description>
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		<title>Albany tourism campaign?</title>
		<link>http://www.mediatonic.com.au/index.php/2011/10/04/albany-tourism-campaign/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/10/04/albany-tourism-campaign/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 16:32:27 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=3003</guid>
		<description><![CDATA[Actually, no, it&#8217;s one of a number of Lego outdoor ads cooked up by Ogilvy&#8217;s in Malaysia. Evidently advertising agencies are more creative over there. It&#8217;s what they call the Malaysian Solution. Come on you big nose Aussies; spread some creative imagination across our prime billboard locations. Passively click the image for the Lego campaign [...]]]></description>
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		<title>Everybody&#8217;s a comedian</title>
		<link>http://www.mediatonic.com.au/index.php/2011/09/05/everybodys-a-comedian/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/09/05/everybodys-a-comedian/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 06:13:22 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=2955</guid>
		<description><![CDATA[Received this photo from a Perth industry leader on his return from Barcelona with the subject line: &#8220;When are you guys going to get serious about outdoor?&#8221;]]></description>
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		<title>The 50 word billboard</title>
		<link>http://www.mediatonic.com.au/index.php/2011/09/05/the-50-word-billboard/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/09/05/the-50-word-billboard/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 00:49:16 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=2934</guid>
		<description><![CDATA[I recently read a David Ogilvy-inspired piece on copywriting that said: You can&#8217;t put 50 words of copy on a billboard alongside a high speed highway and expect the message to be read. And of course, that&#8217;s right, but billboards have changed as a medium since Ogilvy&#8217;s America. In malls and city centres, people do [...]]]></description>
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		<title>Bregenz, Austria</title>
		<link>http://www.mediatonic.com.au/index.php/2011/08/09/bregenz-austria/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/08/09/bregenz-austria/#comments</comments>
		<pubDate>Tue, 09 Aug 2011 03:57:25 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[outdoor]]></category>
		<category><![CDATA[staging]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=2872</guid>
		<description><![CDATA[The opera was terrible but the stage rocked. In 1946 an Austrian town so small it didn&#8217;t have a concert hall hosted an arts festival. They built a stage on the most beautiful part of town; the lake. Now they attract a quarter of a million visitors annually and sell 98% of tickets. Here&#8217;s their [...]]]></description>
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		<title>Still thinking 1965?</title>
		<link>http://www.mediatonic.com.au/index.php/2011/07/31/product-photography-in-perth/</link>
		<comments>http://www.mediatonic.com.au/index.php/2011/07/31/product-photography-in-perth/#comments</comments>
		<pubDate>Sun, 31 Jul 2011 13:57:08 +0000</pubDate>
		<dc:creator>brettreasure</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[radio]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=2848</guid>
		<description><![CDATA[State of the art advertising at that time: Nothing like a beer and a smoke. TWO kinds of beer; life was good. Newspaper, TV and magazine advertising were powering along. Price Waterhouse Coopers release the Entertainment and Media Outlook report on August 3rd. It points to strong growth in Internet, Subscription TV, Out of Home [...]]]></description>
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