Not currently a product we offer but a good demonstration of how digital OOH is increasingly attractive to consumers and hence advertisers. Digital escalator panels allow for synchronisation and sequential video displays. It doesn’t just mean more impact, it means new kinds of brand storytelling, as you’ll rapidly see from the vid. Best Outdoor Innovation [...]
Adam Marshall from OMD had some nice things to say in AdNews about our oOh!media Spectaculars on the Perth-Bunbury Highway. oOh!media is ramping up outdoor inventory in WA; we’re busy catching up to other states in the quality of structures and locations. New Spectaculars have been installed on the Kwinana freeway before Mandurah and at [...]
DDB Stockholm created a successful viral campaign for Volkswagon a couple of years ago around the concept of making mundane things fun to improve public behaviour. You probably saw the piano stairs? Outdoors is the playground for these campaigns; happy to help any agency or client looking to create something cute. Anyway, having run the [...]
3D Projection Mapping is moving from the art community to commercial sponsorship. Wait; that’s us! Call to discuss? Mark is on 9388 7844. Agency was Memac Ogilvy. This regional launch is part of a global relaunch for the brand. Creative by The Macula (www.themacula.com), production by Tomato Production.
oOh!media is running a Mr Big campaign promoting large format billboards. This is to remind people that big billboards actually work quite well compared to many other media. Recent research done by oOh! shows that URLs on billboards flick people’s switches and that customers associate large format advertising with big companies. You’ll see our demo [...]
If you travelled down south over the summer holidays, you’d be familiar with oOh!media’s Perth-Bunbury Highway Spectaculars (big signs; rooly big signs). Props to the RAC for the creative and extension pictured here. We’ll soon have another Spectacularen route to Mandurah. Ping us if you want a look in. 9388 7844. These days there’s some [...]
Here’s a great example of creative designed specifically for the outdoor medium. The RAC spectacular pictured is one of our new West Australian oOh!media sites. The third site on the romantically named Perth Bunbury Highway will be completed next week. The spectaculars represent the first innovation in large format outdoor inventory in a very long [...]
Increasingly, it’s about putting your brand into a public space in a way that turns heads. If you’ve got a cool idea and want to bring it to life, or if you’ve got a brief that says, ‘show us something different’, give us a call on 9388 7844. Source.
One of the best Australian examples of mashing big screens and application development; the sort of thing we have the capacity to assist agencies with. VicRoads and JWT took gold at the 2010 Clios with this; they also got their message across powerfully and reached a large youth demographic. Congrats to all involved. Give Dave [...]
A brilliant piece of interactive outdoor promotion for the show Vampire Diaries that engaged people on a powerful scale, as the video shows. The TV/movie industry is particularly good at this sort of thing but interactive outdoor can work just as well for a brand, a retailer or a public information campaign. Come on people; [...]
