Archive for the ‘outdoor’ Category

Interactive + outdoor = high impact

Now that we have a big screen organised for the middle of the Murray Street Mall (Perth’s busiest), you may like to cook up a concept for it. Here’s one to get you thinking… Source

Retail and digital

In case you missed our educative post about the impending 28 square metres LED screen in the Murray Street Mall and its resulting advertising opportunities, you can now download a three slide PowerPoint* that fills in the pixels. We think there are opportunities here for retailers especially, given the ability to hinge advertising messages to [...]

Perth: the shocking facts

You know what’s beautiful about the Murray Street Mall? 45,000 pedestrians per day. All of them beautiful people. FYI, that is 40% MORE than the Hay Street Mall, due in part to the new train station. The new centre of Perth. Hay Street Mall foot traffic is 25% down since 1993 and Murray Street Mall [...]

Melville goes hi-tech

More developments in LED large format advertising: Melville now hosts the latest in static digital screens – first Wireless Hill, now this. 50,000 cars a day travel past it on Leach Hwy (it’s next to Bunnings; you won’t miss it) and we’ve undertaken to find a major advertiser interested in 50% of content. Creative executions [...]

This is your Captain speaking

We’ll shortly be landing at Minneapolis Airport. Media Tonic would like to announce that they now represent the AirAsia network in Western Australia. It’s the largest low-cost air carrier in Asia; around 37,000 Australians fly AirAsia each month. Passengers skew towards medical professionals, government, military, education and self-employed. There are onground advertising opportunities such as [...]

Outdoor advertising is good for you

Here’s a video that proves the ability of outdoor advertising to improve health outcomes. Such incredibly low key advertising. The video series is sponsored by Volkswagen but the venue seemed to carry no branding whatsoever. Obviously looking to position Volkswagen as a ‘fun’ brand; an interesting example of video combined with outdoor interactive. Give us [...]

Attention: City of Lights. Where are you on this?

Simply the finest piece of outdoor projection we’ve ever seen. Created for a festival in the UK. Well worth a couple of minutes of your time if you’re interested in outdoor advertising and who isn’t? Happy to discuss Outdoor Projection if you have a project in mind.

Red recent

Red Outdoor are doing great work with the latest large-format display technology. We can put pictures of you as a baby in 24 shopping centres in WA – including Karrinyup and Galleria. Recent samples of Red’s work:

The Real Man’s Big Screen

Hey LOOK! It’s Barry Manilow performing on a stage that fell off the back of a TRUCK! Racing & Wagering Western Australia (RWWA) has the biggest, scariest, most transportable big-screen experience since the bears were bad. Come along to Media Tonic’s demonstration of it. We’re doing tea and scones. The Real Man’s Big Screen is [...]

Smoke free Royal Show

Roll up! Roll up! No, put it away; have some fairy floss instead. 400,000+ West Australians went to the Perth Royal Show last year and guess what they all saw? No, NOT the cake decorating: the BIG SCREENS in the main arena. It’s a once-a-year opportunity to blitz nearly half the population of Perth. What [...]