What do you mean you’ve run out of chicken?
Tuesday, May 26th, 2009
One of those promotions that just went too well; happens to us all the time too.
Oprah invited her TV audience to download a voucher for a free sample of the new KFC grilled chicken product (WAIT! DON’T GO; it’s not available here!) and they downloaded like there was no tomorrow because they’d never eaten grilled chicken before.
Did KFC remember to order more chicken before the promotion? Yes, but not an extra 4.5 million serves, leading to consumer backlash and recriminations. Good overview here by PR Week.
The Sit-In. The picketing. The happy ending.
