WA Today is warning motorists to expect disruptions on the Mitchell Freeway for the next five weeks as the Public Transport Authority upgrades railway safety barriers. “1.5km of lane closures and reduced speed limits between Hutton Street and Karrinyup Road from January 16th”. Not a bad thing entirely as it means people spending more time [...]
The West recently went to press on the increasingly slow travel times on Perth roads. The story also quoted Motor Trades Association research: 21.5% more cars on the road than 5 years ago. Most of them in my lane. More people, spending more time stuck in traffic. The traffic reports created by the Australian Traffic [...]
Latest round of the 2010 Siren Awards (yes, that would seem to be next year) have just been announced. Congratulations to The Brand Agency for taking out Best Ad for their RAC execution. They also won the award for Radio Craft. You can listen to the ads here. Here is the Siren Awards logo, which [...]
From March 2, 2009, the Australian Traffic Network (ATN) reports will air on ALL SIX of Perth’s commercial radio stations including NOVA, giving a 100% Commercial Radio buy. This complements the relationship ATN has with Nova in the Eastern States. ATN is one of the easier media buys: one contact, one rate, one invoice. It’s [...]
BWS FM and BWS Digital Screens are new ad networks set up by TorchMedia within Australia’s largest liquor retailer (2.17 million customers per month). Clients wanting influence at point of purchase can now buy advertising that reaches only the buyer. Plus nobody has to listen to Howard Sattler. Torch has constructed these ad networks after [...]
The LA Times on today’s launch of GTA IV: “is expected to have one of the biggest debuts in entertainment history when it hits stores Tuesday. Analysts predict it will ring up more than $400 million at retail shops in the first week.” Previews of the game are on the XBOX site. And in case [...]
The West Australian reports on predictions of ‘traffic chaos’ for Perth commuters in coming years: a 40% increase by 2020. Interest in traffic, or avoiding it, has never been higher here, as we move towards Sydney conversation: traffic, parking, weather. In that order. Our client the Australian Traffic Network provides the radio traffic news reports [...]
