Media Tonic

No, not an oxymoron. A survey of the buying intentions of 1,972 American media planners. Planned spend for non-traditional media next year exceeds traditional. The full survey costs US$495, not unreasonable considering they work out of the Acropolis.

Booz Allen Hamilton and the IAB have concluded the Marketing & Media Ecosystem 2010 Study and find the interactive media are developing creative, offering behavioural targeting and improving their metrics. Some evidence that agencies are being disintermediated. Steve Rubel commentary.