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	<title>Media Tonic &#187; research</title>
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		<title>2010 Media Planning Intelligence Study</title>
		<link>http://www.mediatonic.com.au/index.php/2009/09/21/2010-media-planning-intelligence-study/</link>
		<comments>http://www.mediatonic.com.au/index.php/2009/09/21/2010-media-planning-intelligence-study/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 08:48:07 +0000</pubDate>
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		<description><![CDATA[No, not an oxymoron. A survey of the buying intentions of 1,972 American media planners. Planned spend for non-traditional media next year exceeds traditional. The full survey costs US$495, not unreasonable considering they work out of the Acropolis.]]></description>
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		<title>Interactive media study</title>
		<link>http://www.mediatonic.com.au/index.php/2008/03/17/interactive-media-study/</link>
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		<pubDate>Mon, 17 Mar 2008 15:10:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[interactive]]></category>
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		<description><![CDATA[Booz Allen Hamilton and the IAB have concluded the Marketing &#038; Media Ecosystem 2010 Study and find the interactive media are developing creative, offering behavioural targeting and improving their metrics. Some evidence that agencies are being disintermediated. Steve Rubel commentary.]]></description>
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