The best chance retailing has of stealing back customers from the Internet: Holograms in Underwear. Well. Holograms generally. Here’s a very good example located at a l’Atelier store in France. The combination of convincing 3D models and animation makes for compelling viewing. And of course, they will soon be hooked up with people in third-world [...]
Below is the schmaltzy Coke Snow Globe ad, featuring the Coke Xmas Anthem. Not to be out-done, the Re Store in Northbridge used a giant inflatable snow globe to draw foot traffic from as far away as Lake Street. Source.
You can get away with most things in advertising these days. Here’s a stunt where 100 cats were released into an IKEA store just to see what happened. Nothing much. But the end result is a kind of feel-good, long-format ad for the brand. Quite whimsical. Warm fuzzies. Source.
