Unless, like us, you watch the video about eight times. And yes, it’s legit. Vijay Singh during the practice round at the US Masters last year. It’s a tradition at The Masters to try and skim the ball across the water on the 16th. As if that bloody game is not hard enough already.
Media Tonic is pleased to announce it now reps Curling Hats in Western Australia. We know a media-driven sports merchandising opportunity when we see one.
Also known as David Pocock.
Now signed with IMG and available for endorsement work through Media Tonic. The Wallabies and Western Force’s Openside Flanker is 20 years old. He’s a big talent, he’s personable, an adventurer and a charity worker. Great opportunity for a West Australian business to align themselves with an emerging legend. IMG has also picked up four other big WA talents; Richard Brown, Dane Haylett-Petty, Luke Holmes and Haig Sare, so a very strong “team†marketing message could be conveyed. Call Mark “Pebbles†Treasure or Dave “Wilma†Fare on 9388 7844.
Perth Glory have a spanking new big screen. Media Tonic has delivered them a turn-key solution – screen, production and integration with on-field entertainment.
As you no doubt know because you closely read everything we publish here, Media Tonic has credentials in this area dating back to a long involvement with the Subiaco Oval screen. And we would be pleased to assist in any on-going or one-off requirement you may have. Because we love to serve.
It’s not that there is anything wrong with the Eagles or the Dockers. Their supporters are the problem and they need to lift. Here is a TV commercial that demonstrates.
Readers of the Media Tonic newsletter and blog know that the principals are an undefeated and undefeatable media Table Tennis doubles team. Here they are playing singles in Japan, Shaolin style:
American research by Harris interactive shows that consumers are hanging out for interactive content across all forms of television, including advertising. 66% of respondents want interactive commercials; the same percentage that desired interactive sport.
Reebok have already launched an ad that lets people buy products using their remote controls and Nike just screened a 30 second ad featuring LaDainian Tomlinson; that’s him smiling in the photo, which lets consumers access 22 minutes of additional content on a dedicated channel.
To see the execution, including the interactive elements, go to the Ensequence site and choose the Nike image.
Early users of this technology in Australia will clearly generate disproportionate PR benefits. Advertisers and agencies who like that sort of thing can call the owners of this blog to plan an interactive campaign on MCn. 9388 7866.
Media Tonic