Lovely gag; see if you get it before the punchline. Moral of story: you should call Dave or Mark on 9388 7844 because in Perth they represent MCn, who provide the compelling content this ad refers to. Then you can buy advertising; that’s how it works.
An interesting article from the Paid Content blog points to the growth in Internet-connected TVs in the states. Explains that games are driving the market at this stage. Early indications, it suggests, are that Internet-connected devices will have little impact on Pay TV subscriptions.
AMC, one of America’s leading production houses (Mad Men, Breaking Bad), launches its advertising reality TV show at the end of this month. This is the tease: Here, WDCW, one of the agencies in the first episode talks about what didn’t make the cut. I’m reading between the lines here: they didn’t win. Their opposition [...]
Some impressive glam photography from Matthew Rolston, shooting for America’s Next Top Model. And he gets paid for it. Visit here for more of the same. The show screens on Fox8.
At yesterday’s ASTRA Conference, CEO Kim Williams announced that next generation IQ boxes will have the capacity to take advantage of cloud computing and social media (read ‘lounge room apps’). “Whereas today’s set-top units are broadcast-centric with strong (internet) functionality, tomorrow’s will be internet-centric with strong broadcast functionality”. While the market has digested ‘Free TV’, [...]
A good year for television, with audiences 2.9% higher year on year. Subscription TV continues to out-perform the rest of the industry, with 6.1% growth in the 16 – 54 demo. Free to Air broadcasting improved this year on the back of the new digital channels but there was substantial cannibalisation of the main channels. [...]
Now there’s a headline that wouldn’t have made any sense ten years ago. The rest of this post covers off latest developments in Subscription TV as they relate to the West Australian market. Subscription television numbers continue to grow nationally; current rate of growth is 5% (Dec 09 vs Dec 08). WA is a poster [...]
OzTAM research provided by MCN suggests Freeview stations are cannibalising the Free to Air audience while Subscription continues to grow. Year on year, MCN was up 6% in the first 15 weeks of 2010, while the combined Commercial FTA’s audience, including the Freeview multi-channels was down 2%. When you remove the multi-channels, the 7-9-10 combined [...]
Twenty20′s Big Bash rated its pants off in January (307,000 viewers, a best ever – 18.5% up on the 2009 final) and Subscription TV continued to rise at the expense of Free To Air stations. Traditionally a strong period for STV, January was up 10% and FTA down 2%. In subscription homes, STV stations accounted [...]
Thought we’d start with the Kim Williams quote: “Since the launch of digital in 2004, this is the most significant milestone in FOXTEL’s history. With FOXTEL Next Generation, a new phase of television will be created for Australian consumers. We are moving forward, adapting technology to give our subscribers the power to tailor viewing to [...]
