Media Tonic

The subscription TV industry has announced a new audience measurement system which increases sample size by a factor of eight (up to 10,000 peeps) and will allow measurement of time shifted viewing. So we’ll be able to measure viewing of programs you haven’t even watched yet.

The system will pull data from set-top boxes and include accurate measurement of interactive advertising campaigns. In the words of Foxtel CEO Kim Williams, “every single press of any button on the remote control” will be recorded, allowing for tremendously detailed insight into audience behaviour.

The new measurement system is unnamed at present and we at Media Tonic feel this is a job for the West Australian ad industry so we are awarding a bottle of warm climate shiraz to the best suggestion. No, two bottles! Email your ideas to mtreasure@mediatonic.com.au. Prize announced in the April newsletter.

The brightest LED in the electronic media has just announced its half-yearly financial results – subscribers up 13%, profit up 62%, now in 38% of TV owning homes – and CEO Kim Williams has flagged ’substantial expansion’ of online activity in an interview in The Australian. Yes, you’re right, should be part of any national TV schedule. Call us for the specifics.

There are now 6.2 million STV subscribers; they spent 62% of their TV viewing time watching subscription channels. MCn’s audience was 21.7% higher year on year. Free to Air stations lost 3.5 share points year on year.

Nick Salomon, he of the Paris Hilton video and wife Pamela Anderson, she of the Tommy Lee video arrived in Australia this weekend for the Aussie Millions Poker Series. Nick will be a participant, as will Shane Warne, Joe Hachem and a few other blokes interested in making an honest living.

Aussie Millions is at Crown Casino, has a guaranteed first prize of $1million and is being broadcast internationally by Fox Sports. And you can pick up the analysis in the widely read and media-friendly Bluff Magazine.

Main Event starts on the 14th January, final table is on the 20th.

STV share, December

Subscription TV continues to blitz it, Donna, with a highest-ever monthly share in December of 24.8%. (Based on metro homes).

Not only do advertisers get a high share of households, they are 26% more likely than non-subscribers to have a household size of 5 or more.

Got a Foxtel iQ box? Got a phone on the 3G network? Then you’re today’s LUCKY WINNER. The latest in remote convenience is the Foxtel Mobile Record application which you download to your phone so you can remotely activate your PVR (Prosthetic Valve Replacement).

There are now NO EXCUSES for ever missing another favourite programme.

And if you don’t have an iQ box you can use the service to ping you by SMS 15 minutes before the show starts. In Perth that’s time enough to make your excuses and drive home.