First, write a headline that is related to the video but makes it look as though you thought of something extra.
Second, a paragraph that links to another example of the same thing. Link to Wikipedia; link to the source. Nearly done.
The video goes about here:
Close with a witty aphorism that brings Dave and Mark from Media Tonic into the frame in a way that makes you want to do business with them. Call to action: 9388 7844.
Twenty20’s Big Bash rated its pants off in January (307,000 viewers, a best ever – 18.5% up on the 2009 final) and Subscription TV continued to rise at the expense of Free To Air stations.
Traditionally a strong period for STV, January was up 10% and FTA down 2%. In subscription homes, STV stations accounted for 64% of viewing. Overall, between 6AM and midnight, STV leads individual FTA networks with 26% of metro viewing. Source: OzTAM.
For a small price you can have the booty of your dreams… How can you argue with that?
I know we risk lowering the tone again, but this is simply to say you can keep your social media campaigns; here is some great old-fashioned direct marketing. Everything about this campaign is wonderful: the product concept, the name, the execution…
Now shipping in the tens of billions *punches own head*; why didn’t I think of this? Why? Why? Come to think of it, why didn’t Playtex think of this?
Winner of an Emmy Award for Interactivity, The Truth About Marika is perhaps an early example of where interactive TV is headed. The video below talks about ‘fiction without limits’ and where it gets interesting is the blurred line between story and real world. For example, part of the program mix was a TV debate about a fictional conspiracy. The debate was full of actors but seems to have been presented as an actual debate. I know what your thinking; Parliament.
In effect, they are not presenting a single program but different format programs which all carry a narrative.
Other interesting elements include the creation of web sites which offer clues to viewer/detectives who use their search engine skills to find them. Amateur detectives were also able to place markers in real locations, photograph them and upload them to the site, presumably adding to the clues.
So they started with a conspiracy drama, made it the subject of an interactive online game and added in a faux debate about the conspiracy. When I was a lad, you just stood on stage with a guitar. Source.
We’ll shortly be landing at Minneapolis Airport. Media Tonic would like to announce that they now represent the AirAsia network in Western Australia. It’s the largest low-cost air carrier in Asia; around 37,000 Australians fly AirAsia each month. Passengers skew towards medical professionals, government, military, education and self-employed. There are onground advertising opportunities such as boarding passes and booking tickets. You’ll be able to access the airline’s e-newsletters (over a million subscribers) and advertise on booking confirmation emails.
Onboard promotion can include decorated tray tables, overhead lockers, flyers, napkins, in-flight magazine and television advertising as well as product sampling. And the online opportunities are substantial. You’ll be able to run campaigns in the Air Asia portal which has more than twice the reach of the Qantas site – 20 million unique visitors in the last monthly figures we’ve sighted. Importantly, you can do geo-targeting and you can be language-specific.
Everything from decorating beverage cups to sign-writing an entire aircraft (example of the Oakland Raiders’ AirAsia plane above). Onground, onboard and online. One of the most flexible products we’ve seen. Worth discussing? Call David (Air) Fare or Mark Sydney (Stopover) Treasure on 9388 7844. They’ll be on their laptops.
Thought we’d start with the Kim Williams quote:
“Since the launch of digital in 2004, this is the most significant milestone in FOXTEL’s history. With FOXTEL Next Generation, a new phase of television will be created for Australian consumers. We are moving forward, adapting technology to give our subscribers the power to tailor viewing to their needs.”
Over 30 new channels, the launch of the download service and an improved interface. For example, iQ users just hit the green button during a promo to queue a program for later viewing.
As of Oct 1st, subscribers have three viewing options; Live, On Demand and Record to iQ. All subscribers will have free access to iQ but there are a range of iQ products. The download option (free to subscribers) allows viewing over the net – true viewing portability.
10 new HD channels, 16 dedicated movie channels, new sports channels and 8 timeshift channels. Net, new technology, new content and unprecedented flexibility. There’s good detail on the specifics at the Foxtel site.
Hoping this is a trigger for you to re-examine the balance of your FTA/subscription spend since further market share gains for subscription seem likely. Of course, Dave and Mark are keen to provide stats or brief you personally. 9388 7844.
Subscription TV continues to improve its position relative to free-to-air. OzTAM results for the first half of 2009 show Subscription up 4.1% in metro and FTA down 1.5%. Subscription has a larger audience share than any free-to-air network with 23.2%. Ten Network on 17.4%. ABC 12.7%.
We’d be buying shares in Consolidated Media too if we were Kerry Stokes.
So the numbers are in on another half year. If you’d like a personal briefing on who’s doing what to whom, have your people call their people on 9388 7844. Source. Ukulele Music.
Oil and gas leases: Government says “Use It or Lose It”
Water licences: Government says “Use It or Lose It”
Rights to broadcast sporting events on television: Government says: “Hi”.
Kim Williams, in his talk to the National Press Club on June 16 said that 75% of sport on the free-to-air protected list is not broadcast, live or delayed. As he’s done many times, he called for a Use It or Lose It approach to sporting broadcast rights. It was a speech filled with common sense.
In view of the slated $43 billion investment in high speed broadband, he called for an early review of the Broadcasting Services Act rather than what’s currently planned: a 2011 After The Equine Has Bolted Review.
This guy has some strange ideas: “It’s time we put the consumer at the centre of media regulation. The purpose of any new rules should not be to protect some media companies or help others”. Honestly, Kim.
By the way, if you’d like a briefing on Multiview Analytics, the new measurement system that starts July 1st across all subscription TV, give us a call. Dave or Mark; 9388 7844.
Now you probably want the link to the pitch-altering phase vocoder.
Media Watch described last week the unsuccessful attempts of the not half bad Bazura Project to get itself noticed by TV Week’s Logie Awards. It’s a movie show not shown on WA TV. There should be more of that.
Anyhow, here they are receiving their Antenna Awards at Melbourne Community TV’s annual Gongs:
