Further to our last post; regardless of cultural identity, true talent will come through. Dressing it up in fancy clothes won’t hide it. Didn’t that guy read the news here for years? Actually, we liked the host’s interviewing style as well.
Agency chooses a tweet about the brand, then makes an ad based on it and puts it to air that day. They’re quite cute ads and a good example of the social media thing. Campaign is by Crispin Porter + Bogusky who kicked a goal with a previous Twitter promotion but famously dropped the ball [...]
Going through tough times can be a source of pride. Somebody at Wieden + Kennedy understood that, saw the relevance for Chrysler and wrote a great ad which aired during the Superbowl. Bold? The one placement, a two minute ad, cost $9 million. It featured a rap star who’s a former drug-addict, famous for obscenities [...]
Early-adopters, you’ll be wanting a Smart TV. Samsung is leading with this; LG not far behind. You’ll get multi-room viewing without set-top boxes and the ability to flick a program from your tablet to a shared screen. Essentially, they’re offering a home TV network, where live and recorded programs can be screened simultaneously on different [...]
The #medium is the #message. Via Laura Betterly and Twitter.
Now there’s a headline that wouldn’t have made any sense ten years ago. The rest of this post covers off latest developments in Subscription TV as they relate to the West Australian market. Subscription television numbers continue to grow nationally; current rate of growth is 5% (Dec 09 vs Dec 08). WA is a poster [...]
I’m not going to visit Australia. It’s too much like the 1970s. And yes, the girls at the 1:00 mark are in a Left Hand Drive car. Can’t we contract out this stuff to New Zealand?
Kseniya Simonova won Ukraine’s Got Talent by telling the story of the Second World War with sand painting. Skeptical?
OzTAM research provided by MCN suggests Freeview stations are cannibalising the Free to Air audience while Subscription continues to grow. Year on year, MCN was up 6% in the first 15 weeks of 2010, while the combined Commercial FTA’s audience, including the Freeview multi-channels was down 2%. When you remove the multi-channels, the 7-9-10 combined [...]
