Breakfast was recently listed by Mashable as one of the five most innovative digital agencies. Here’s an example of their fabulous work; a hugely interactive billboard on the corner of 6th Avenue and 32nd Street in Manhattan. You reckon this is not driving some traffic to the television show? More in the Adweek article. And [...]
From Wieden+Kennedy. This is one of a series. We’ve watched the others; they’re all rubbish. But this one’s good. Interesting discourse on web campaigns vs TV.
AMC, one of America’s leading production houses (Mad Men, Breaking Bad), launches its advertising reality TV show at the end of this month. This is the tease: Here, WDCW, one of the agencies in the first episode talks about what didn’t make the cut. I’m reading between the lines here: they didn’t win. Their opposition [...]
Further to our last post; regardless of cultural identity, true talent will come through. Dressing it up in fancy clothes won’t hide it. Didn’t that guy read the news here for years? Actually, we liked the host’s interviewing style as well.
Agency chooses a tweet about the brand, then makes an ad based on it and puts it to air that day. They’re quite cute ads and a good example of the social media thing. Campaign is by Crispin Porter + Bogusky who kicked a goal with a previous Twitter promotion but famously dropped the ball [...]
Going through tough times can be a source of pride. Somebody at Wieden + Kennedy understood that, saw the relevance for Chrysler and wrote a great ad which aired during the Superbowl. Bold? The one placement, a two minute ad, cost $9 million. It featured a rap star who’s a former drug-addict, famous for obscenities [...]
Early-adopters, you’ll be wanting a Smart TV. Samsung is leading with this; LG not far behind. You’ll get multi-room viewing without set-top boxes and the ability to flick a program from your tablet to a shared screen. Essentially, they’re offering a home TV network, where live and recorded programs can be screened simultaneously on different [...]
The #medium is the #message. Via Laura Betterly and Twitter.
Now there’s a headline that wouldn’t have made any sense ten years ago. The rest of this post covers off latest developments in Subscription TV as they relate to the West Australian market. Subscription television numbers continue to grow nationally; current rate of growth is 5% (Dec 09 vs Dec 08). WA is a poster [...]
