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	<title>Media Tonic &#187; television</title>
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	<link>http://www.mediatonic.com.au</link>
	<description>Media sales representation in Western Australia</description>
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		<title>XBOX, iPhone, IQ and STV</title>
		<link>http://www.mediatonic.com.au/index.php/2010/06/03/xbox-iphone-iq-and-stv/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/06/03/xbox-iphone-iq-and-stv/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 03:11:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[foxtel]]></category>
		<category><![CDATA[mcn]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[stv]]></category>
		<category><![CDATA[subscription]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1638</guid>
		<description><![CDATA[
Now there&#8217;s a headline that wouldn&#8217;t have made any sense ten years ago. The rest of this post covers off latest developments in Subscription TV as they relate to the West Australian market.
Subscription television numbers continue to grow nationally; current rate of growth is 5% (Dec 09 vs Dec 08). WA is a poster child [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>There&#8217;s nothing like Tourism Australia</title>
		<link>http://www.mediatonic.com.au/index.php/2010/05/31/theres-nothing-like-tourism-australia/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/05/31/theres-nothing-like-tourism-australia/#comments</comments>
		<pubDate>Mon, 31 May 2010 06:24:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1628</guid>
		<description><![CDATA[
I&#8217;m not going to visit Australia. It&#8217;s too much like the 1970s. And yes, the girls at the 1:00 mark are in a Left Hand Drive car. Can&#8217;t we contract out this stuff to New Zealand?
]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Ukraine&#8217;s got talent</title>
		<link>http://www.mediatonic.com.au/index.php/2010/05/23/ukraines-got-talent/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/05/23/ukraines-got-talent/#comments</comments>
		<pubDate>Sun, 23 May 2010 14:15:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[art]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1621</guid>
		<description><![CDATA[Kseniya Simonova won Ukraine&#8217;s Got Talent by telling the story of the Second World War with sand painting. Skeptical?

]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Multi-channels cannibalising FTAs</title>
		<link>http://www.mediatonic.com.au/index.php/2010/04/30/multi-channels-cannibalising-ftas/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/04/30/multi-channels-cannibalising-ftas/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 02:14:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[mcn]]></category>
		<category><![CDATA[stv]]></category>
		<category><![CDATA[subscription]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1455</guid>
		<description><![CDATA[OzTAM research provided by MCN suggests Freeview stations are cannibalising the Free to Air audience while Subscription continues to grow. 
Year on year, MCN was up 6% in the first 15 weeks of 2010, while the combined Commercial FTA&#8217;s audience, including the Freeview multi-channels was down 2%. When you remove the multi-channels, the 7-9-10 combined [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to re-purpose a YouTube video</title>
		<link>http://www.mediatonic.com.au/index.php/2010/02/26/how-to-re-purpose-a-youtube-video/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/02/26/how-to-re-purpose-a-youtube-video/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 14:04:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[comedy]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1266</guid>
		<description><![CDATA[First, write a headline that is related to the video but makes it look as though you thought of something extra.
Second, a paragraph that links to another example of the same thing. Link to Wikipedia; link to the source. Nearly done.
The video goes about here:

Close with a witty aphorism that brings Dave and Mark from [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twentysix26</title>
		<link>http://www.mediatonic.com.au/index.php/2010/01/30/subscription_tv-cricket/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/01/30/subscription_tv-cricket/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 09:15:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[cricket]]></category>
		<category><![CDATA[stv]]></category>
		<category><![CDATA[subscription]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1098</guid>
		<description><![CDATA[
Twenty20&#8217;s Big Bash rated its pants off in January (307,000 viewers, a best ever &#8211; 18.5% up on the 2009 final) and Subscription TV continued to rise at the expense of Free To Air stations.
Traditionally a strong period for STV, January was up 10% and FTA down 2%. In subscription homes, STV stations accounted for [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The amazing Booty Pop Panties</title>
		<link>http://www.mediatonic.com.au/index.php/2010/01/16/the-amazing-booty-pop-panties/</link>
		<comments>http://www.mediatonic.com.au/index.php/2010/01/16/the-amazing-booty-pop-panties/#comments</comments>
		<pubDate>Sat, 16 Jan 2010 12:49:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=1094</guid>
		<description><![CDATA[For a small price you can have the booty of your dreams&#8230; How can you argue with that?

I know we risk lowering the tone again, but this is simply to say you can keep your social media campaigns; here is some great old-fashioned direct marketing. Everything about this campaign is wonderful: the product concept, the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Participation Drama</title>
		<link>http://www.mediatonic.com.au/index.php/2009/11/27/participation-drama/</link>
		<comments>http://www.mediatonic.com.au/index.php/2009/11/27/participation-drama/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 09:37:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[interactive]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=997</guid>
		<description><![CDATA[Winner of an Emmy Award for Interactivity, The Truth About Marika is perhaps an early example of where interactive TV is headed. The video below talks about &#8216;fiction without limits&#8217; and where it gets interesting is the blurred line between story and real world. For example, part of the program mix was a TV debate [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>This is your Captain speaking</title>
		<link>http://www.mediatonic.com.au/index.php/2009/10/29/this-is-your-captain-speaking/</link>
		<comments>http://www.mediatonic.com.au/index.php/2009/10/29/this-is-your-captain-speaking/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 06:24:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[airline]]></category>
		<category><![CDATA[magazine]]></category>
		<category><![CDATA[ooh]]></category>
		<category><![CDATA[outdoor]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=937</guid>
		<description><![CDATA[We’ll shortly be landing at Minneapolis Airport. Media Tonic would like to announce that they now represent the AirAsia network in Western Australia. It&#8217;s the largest low-cost air carrier in Asia; around 37,000 Australians fly AirAsia each month. Passengers skew towards medical professionals, government, military, education and self-employed. There are onground advertising opportunities such as [...]]]></description>
		<wfw:commentRss>http://www.mediatonic.com.au/index.php/2009/10/29/this-is-your-captain-speaking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Foxtel Next Generation</title>
		<link>http://www.mediatonic.com.au/index.php/2009/09/29/foxtel-next-generation/</link>
		<comments>http://www.mediatonic.com.au/index.php/2009/09/29/foxtel-next-generation/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 12:03:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[advertising]]></category>
		<category><![CDATA[foxtel]]></category>
		<category><![CDATA[stv]]></category>
		<category><![CDATA[subscription]]></category>
		<category><![CDATA[television]]></category>

		<guid isPermaLink="false">http://www.mediatonic.com.au/?p=896</guid>
		<description><![CDATA[
Thought we&#8217;d start with the Kim Williams quote:
&#8220;Since the launch of digital in 2004, this is the most significant milestone in FOXTEL’s history. With FOXTEL Next Generation, a new phase of television will be created for Australian consumers. We are moving forward, adapting technology to give our subscribers the power to tailor viewing to their [...]]]></description>
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		<slash:comments>0</slash:comments>
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