According to a well-meaning government department, there are 90 million private car trips made in WA less than one kilometre in length. Where are they all going? Down the bloody shops of course! Congregating in car parks, funneled into entrances with big Shopperscape and Torchlite signs outside them that your clients COULD be advertising on, [...]
TorchMedia’s digital screens are up and running in most BWS outlets. Completion by November 1st. I only mention it because most of our readers are non-drinkers and wouldn’t be aware. BWS Radio gets underway around the time the fat guy does the chimney thing. The pharmacy screens are in beta at the moment and have [...]
BWS FM and BWS Digital Screens are new ad networks set up by TorchMedia within Australia’s largest liquor retailer (2.17 million customers per month). Clients wanting influence at point of purchase can now buy advertising that reaches only the buyer. Plus nobody has to listen to Howard Sattler. Torch has constructed these ad networks after [...]
Torch Media has contracted with 700 pharmacies nationwide to put digital LCD screens in dispensary locations, allowing for video advertising of appropriate products. This will be ideal for health and medicine products which can be advertised in-store but not on broadcast TV. Official release is next month. Torch also plan a separate digital network (non-pharmacy) [...]
